Smartphone Market India Q2, 2013: Samsung Retains Top Spot As Phablet Sales Soar

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Local mobile vendors, like Micromax and Karbonn are fast gaining market share in India, catching up with MNCs like Samsung. In the second quarter of 2012 (2Q12), vendors shipped 3.5 million (35 lakhs) smartphones in India and according to International Data Corporation (IDC), this figure has increased threefold in the second quarter of 2013 (2Q13) to 9.3 million (93 lakhs). It was interesting to note that phablets (5.0” to 6.99” screen-sized smartphones) grew 17 times YoY (Year over Year) and as of 2Q13, dominates 30% of the total smartphone market in India.

SMARTPHONE Vendor India Market share Q2 2013

India was known to be a feature phone dominated market prior to the arrival of local vendors. The market was dominated largely by Nokia and Samsung while all existing local and Chinese vendors held negligible to small market share. As technology penetrated the Indian market allowing the entry of smartphones, they too made transition from feature phones to smartphones and as of 2Q13, they account for more than 50% of the total smartphone market in India.

“The key for growth in this market, as with most emerging markets, is a low-priced phone equipped with a large screen and dual SIM slots,” says Kiranjeet Kaur, Senior Market Analyst with IDC’s Client Devices group. “The dual SIM phenomena, which had accelerated the growth of local vendors in feature phone, turned to dual SIM smartphones flooding the Indian market. Topped with an attractive sub-US$200 price tag, these smartphones are highly attractive,” she adds. The share of sub-US$200 smartphones in 2Q13 accounted for two-thirds of the total smartphone market.

There are a number of local smartphone vendors in India, but the most notable ones among them are Micromax and Karbonn, accounting to 22% and 13% of the total market share, respectively. The former banked on the wave of phablet-driven smartphone adoption, while the latter boasts of high specifications at competitive prices – making them very desirable in the Indian market.

Advertisements

Introduction of Galaxy Note by Samsung drew the attention of local and Chinese vendors like Micromax and Lenovo towards this category. The Note-series was a huge hit and the second iteration of Galaxy Note had crossed 3 million sales mark in just 37 days of its launch. Research firm IHS iSuppli stated that sales of phablets will see a 136% YoY growth and is very much likely to hit 140 Million units by the year 2016.

Sales of Phablets

In the Indian market, there is no other international vendor that manufactures phablets apart from Samsung but HTC and Sony will soon enter the market with their respective phablets. But the competition will still rage on between Samsung and local vendors as phablets from Sony and HTC are most likely to fall in the high-price range.

In the global scenario, the Galaxy Note still retain top spot as the most preferred phablet. Samsung has a $46 Billion phablet market globally and combined with LG accounts for over 90% of the global market. Other players like HTC, Motorola and Dell only account for about 30% of the global market share of phablets.

Source: IDC

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This