Back To School Shopping: 75% of Parents Believe E-Retailers Should Be More Than Ready [STUDY]

Must Read

APAC Employees Desperate to Return to the Office [STUDY]

As researchers continue to take full advantage of the impromptu remote work experiment COVID-19 facilitated earlier this...

After Jio Platforms, Now JioFiber To Raise Billions In Investment!

if you are thinking that Mukesh Ambani is done with the investments in Jio Platforms after making...

BlackRock: The New Android Malware that Targets More Apps Than Ever Before

A new Android malware has become a nightmare for over 2.5 billion Android smartphone users worldwide. The...

Do we need an introduction about the E- commerce industry? It should be a real surprise if you are reading this post but have never bought a product online. People initially discussed some goods cannot make their way on the e-commerce and needs a hand on it before you reach your wallet but many out of very community have started selling and buying many absurd things you have never even thought about. Well the industry is growing, growing with speed, growing with choice and variety. It is taking multinationals to remote corners and rural handmade products to glistening urban office spaces. A mobile and cloud app testing company, SOASTA,  has conducted a survey among households with kids  in the united stated to find out  what they actually think about e-shopping, especially using their mobile devices.

Traditional styled shopping was once a happy experience where u don’t actually mind shelling out bucks, but the experience has turned out to be a burden to most parents who value time equal to money. Besides, the pleasure and comfortable are always a point of concerns for them.

Considering the explosive growth of mobile devices, 75% parents having a child at home believe that retailers must have mobile site ready for back to school. 80% of respondents own Smartphone or Tablet though, 43% use personal computers, followed by 42% using laptops, smartphones (32%) and Tablets (27%) for back to school shopping.

Advertisements

This above graph indicates what percentage of the respondents think on various advantages of shopping online.

“Our research shows that retailers need to invest in their websites and mobile apps as more shoppers turn to the convenience and stress-free experience of shopping online,” said Tom Lounibos, SOASTA CEO.

This survey also lays more stress on E- retailers not focusing on seasonal business. When kids get back to school from the vacations there is a hell  lot a list from uniforms, bags, stationary, sportswear, musical equipment’s and what not . And more over when we have kids along selecting according to their preference and color, it really becomes tedious. However, the whole experience transforms into a pleasure activity when same thing translates to online and we have a variety of options and deals. We can simply hand over the Pc to kid for selecting and finally make the payment. If we try to focus more diverse market like India where we have yearlong action with Festive seasons, marriage seasons of various cultures and regions E retailers can make good fortune. The survey has also given the top shopping list of parents who shop online

Books are purchased most because we can avoid the hassle of carrying, identifying the right author, edition etc. Stationary items have also been on the top of the list because online we get some awesome designs, which children like showing off. It is usually among children to get fancy with their super heroes on clothes, bags, and other stuff and finding the right stuff becomes very difficult for their parents. E commerce is becoming a solution to many complicated tastes, fits and designs.

49% of the parents have said they use their computer to shop back to school supplies while 33% use their smartphones and tablets. Still there are 35% of parents who go out shopping physically in the store; This figure also accounts to emergency requirements because shipping, pegged to online shopping, takes some time.  We should not be surprised if there might a segment on E commerce which only caters to customers needing the product urgently and they might fly it in for you.

The study was conducted in early August where 2,009 American adults, aged 18+, participated.

Advertisements

Source: SOASTA

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

Happy Birthday Charlie Cheever: Quora Is A Real Disruptor of Q&A Forum

If you ever asked any question on the internet, Charlie Cheever needs introduction to you. Old wine in a...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google. In a...

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in April, it was revealed that...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing app operational in the US.

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This