Almost 13 years back we saw the ‘dot com’ burst that resulted in job loss for thousands of e-commerce professionals. As it been said that nothing lasts forever, neither good time nor bad. Again, the emergence of Internet and social media has helped global e-commerce and digital marketing industry to find its lost track and here is some good news for all of the digital marketers and e-commerce professionals around to cherish. And, if you belong to same industry, like me, than there is no end to celebration.
This year we have experienced significant upsurge in the salaries, especially for the ones who are in the fields of digital marketing and the E-Commerce. A pocket of the grade for them is really high when compared to the past year.
According to the research reports that have been undertaken by Cranberry Panda the e-commerce directors have enjoyed the increment of about $30k in 2013. According to latest industry remuneration they stand at being paid anything between $150k to $300k, up from between $120k and $270k in 2012. Those who have a role of “Head of Ecommerce”, are tasting the second highest paid role with a salary of between $90k and $150k.
But that’s not all; generally ignored SEO specialists are also being paid highly for their marketing role. Their salary band ranges from $42k to $105K, whereas the social media managers too stand top with the salary package ranging between $45k and $82.5k.
To stress an interesting point; the digital marketers, whose role is to take care of all the online marketing, grab the position of leading highest paid marketers with a bright salary range of $105k to $210k making evident how important their role is.
The next very important point that may seek your attention is the salary package of professional in role of a UX Designer. They are known for their ‘nice to have’ jobs though, a fine salary range of $60k to $120k is keeping them excited. Surprisingly, 93% of companies agree that ‘optimizing the user experience will improve conversions’, but only 55% of companies are currently conducting any user experience testing.
In a world where digital transformation is being defined as a key for the business challenges, more or less, these career options could offer a bright fortune for the days to come. And, it all depends on the generations who are yet to have hands on it.