Google Inc. (GOOG) is known for its avant garde innovations and technologies, this company is in news as it may be working on a three new self-branded Android devices, to conquer a new market segment. According to Wall Street Journal, the company is developing an Android-based game console, Smartwatch and an updated version of the Nexus Q. It looks like the company is focusing to develop these products to encounter anything Apple has been rumored to produce.
To build a powerful gaming ecosystem around its Android Operating System, Google is said to be self produce and market these devices, the report states that at least one of the product will be launched to users, by the end of this year.
The Gaming Apps On Mobile
According to a report, Android users spend one-third of their time on playing games, Android on mobile has managed to grab users attention by introducing various mobile gaming Apps, Android is a sure winner as the user base is more in Android, as its device activation surpassed 900 million units globally. But unlike Microsoft Corporation (MSFT) and Sony Corporation (SNE), Google does not have its own Gaming Console. So this move by Google could be a whole new beginning for Android in terms of Gaming Console.
The Gaming Consoles In The Market
Microsoft’s gaming console Xbox and Sony’s PS have already won many hearts, these companies have created history with these consoles, and the companies’ latest entrants Xbox One and PS4 have already created the excitement in the users and are expected to be launched by the end of this year. When compared to Microsoft and Sony, Android is still in a beginning stage, so it will be quite hard for Google to grab the users for its gaming console, they have to either sell their gaming console in a lesser price or the gaming console have to be extra-ordinary.
Google has also been eying on Ouya Inc, a new kid in the Gaming town, which was launched this week, this $99 open game console uses the Android mobile OS and its initial allotment on Amazon.com sold out in a day, and has shocked the marketers.
The Coming Of Nexus Q
As for the expected refresh of Nexus Q, home entertainment device, the report states that the new version will be less expensive than its original price, $299, its sale to the public which was canceled last year because of its high price.
Google’s Smartness With The Smart Watch
The asserted Google Smart watch will be paired with a user’s phone over Bluetooth, much like Google Glass currently does, Google’s smartness is in its timing, and there was recent news about Apple Inc is (AAPL) planning to launch its iWatch, this move of Google is commendable as it is throwing a hurdle to Apple in building a lead in a newer product category.
The Expected New Version Of Android
The New Version of Android, “K release” i.e. Key Lime Pie which is expected to have better software which is suited for a wider range of Android devices beyond just phones. Google will give complete freedom to manufacturers such as Samsung Electronics Co Ltd (KRX:590035) to use this new software to use Android in appliances, wearable devices etc as wearable computing has become a lucrative area of development. This software aims to get tailored into the low-cost Smartphones; the strategy here is to tighten the Android market in the developing countries.
It’s no secret that Google wants to branch out Android from being just a phone OS, it has hit a few bumps on the road, it is assured that Google has quite a few rockets in its invention bag that will keep the users excited about Android.