Is There An Actual Competition Between Apple Inc And Pandora ?

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Apple Inc. (AAPL) made a major music announcement during its WWDC 2013 keynote, i.e. introducing iTunes Radio. Apple has intensified talks with major music labels; it is launching a rival streaming music application called iTunes Radio, throwing the company’s digital music resources and its partnerships with music studios-into the fray against other tech giants and to compete with Pandora’s online music service.

iTunes Radio is quite similar to Pandora Media Inc (P), allowing users to create custom radio stations based on song and artists, while also discovering new music through “featured” radio stations.

iTunes Radio

Behind Apple iTunes Radio

Apple’s negotiations with record labels have centered on advertising, Apple is trying to use this service as a way to grow its iAd mobile advertising platform and is exploring ways to integrate iAd with iTunes to steer customers back to iTunes. This could be an opportunity for the company to attract new businesses and integrate ads with other Apple services.


Other Players In The Genre

At the moment Pandora is the giant of music streaming services with over 150,000,000 users, Spotify has a different business model but still flaunts 25 million users; these two are the older entrants. Coming to the new entrants, Microsoft (MSFT) launched a free streaming music service in October called Xbox Music which was received quite well by the audience and Google Inc (GOOG) introduced its new streaming music service called Play Music All Access on May 15, and plans to charge $10 per month. Amazon is reportedly conducting its own set of negotiations with record labels as well as to support a streaming music service.

The Service

As mentioned earlier, Apple’s service functions quite a bit like Pandora, letting users create smart radio stations based on a song or artist that’s already within the user’s music library. Apple claimed that its already providing hundreds of smart radio stations based on genre, but this is something Pandora also offers.

The Pricing

As for pricing, Apple is offering iTunes Radio for free but will have ads, but there is a ad-free service to users who subscribe to iTunes Match, Apple’s cloud-based music library that costs $24.99 a year i.e. $2 a month.

Apple’s New Service A Threat To Pandora?

Pandora’s dominance was mostly because of no competition and it was early entrant so it managed to gain more users who have now become loyal customers. Apple has plenty of challenges; Spotify already has Internet radio service in 28 countries and is swiftly adding territories.

Actually Pandora and Apple cannot be compared as Pandora’s services are not global; it has rights to music in the U.S and more recently Australia and New Zealand whereas Apple’s services are going to be available globally.


Apple is striking deals directly with the labels and publishers but Pandora goes through rights organizations in each country, so adding markets is challenging, time consuming and expensive.

Apple has always managed to lure the customers in one or the other way, so even with this new service it will lure customers using some or the other strategies.


  1. I never wanted to use Pandora because it’s structured like a radio so I guess iTunes radio won’t be an issue either. I think I’ll stick to the music streaming site I use now, Torch Music, because I can choose what songs I’m listening to and even create playlists.


Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This