A Facebook Like To Buy A Pepsi: Like Machine [Video]

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...
adminhttp://dazeinfo.com
An avid industry analyst passionate about Mobile, Technology and Entrepreneurship. A internholic user can be found by "amit6060" on social networks.

It’s true; companies have been opting various technology-driven innovative campaigns for last few years to promote its products or services. And, renowned brands like Pepsi and Coca-Cola have moved a step further with such implementation. After much of buzz by Coca-Cola Happiness Valentine vending machine campaign, the archrival Pepsi decided to leverage upon 1.1 Billion Facebook users base; Pepsi came up with a new installation in Belgium to sample its new breed of Pepsi flavor.

Pepsi Like Machine

Like many other great products, it’s not absolutely free though. People who really want to test the sample need to pay for it. But wait, Pepsi doesn’t need your bucks this time; all the company wants you to reach out to your Smartphone, download and open Pepsi App, Login to your Facebook account and Like the company page. One you like page, you would be redirected to a page where you need to select Pepsi flavor you wish you drink. Phew, he comes your Pepsi can as a return of your Facebook Like.

But what about those who don’t have Smartphone – Difficult to believe but there are still many who are hanging with feature phone. No worries, the Pepsi Like Machine also holds a touch screen using that non-Smartphone users can Like Facebook page and grab a Pepsi.

Advertisements

Highest ROI: Intelligent Move By Pepsi

Though, its pretty straight campaign model but impressive enough and really intelligent moves by Pepsi. There could be nothing better for Pepsi to burn its marketing dollars to ‘earn’ people. On an average Facebook Like costs $0.15 – $0.20, while the production & marketing cost of Pepsi can for the company remains close to few cents – almost half of actual Facebook Like cost.

Another important aspect of the campaign is the Mobile users focus. Pepsi Like Machine encourages Facebook users to like via Smartphone on the first place. Campaign designers are well-aware about ‘users shift’ Facebook is facing from Desktop to Mobile and want to engage Smartphone users more than other connected devices’ users.

Pepsi Facebook page has more than 16 million Likes now and with such campaigns receiving warmth response, its only bound to grow. Enjoy the Pepsi Like Machine Video after this break.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This