BlackBerry Impels An Economical Plan For Indian Market With Low Priced Handsets

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy....

Blackberry – previously known as Research In Motion Ltd – (BBRY)  phones dictated the work place. With their large QWERTY keypads, push emails, and strong security options, these sleek and sophisticated devices were omnipresent in the work place. But these devices couldn’t rule forever .It is no more an enigma that BlackBerry is striving to regain its lost market share, which is currently prevailed by Apple Inc (AAPL) iPhone and Android running services. The company is trying to rebound so it is concentrating not only on the devices but services as well. Similar to its competitors BlackBerry is also trying to tap the emerging markets.

BlackBerry instigated a plan yesterday i.e. to target the deep penetration it is offering all its services for Rs 129 per GB in 15 mid-and low-revenue generating circles inclusive of Uttar Pradesh, Tamil Nadu and Rajasthan. The plan includes BlackBerry services like Email, BlackBerry Messenger, instant messaging, social networking, Internet browsing and access to BlackBerry app store. Nevertheless the plan is slightly different for the metros (Gujarat, Maharashtra, Karnataka, and Andra Pradesh) the plan is limited to use of BlackBerry Messenger only. The plan is applicable only for BlackBerry OS 7 Smartphones which includes BlackBerry Curve 9220, BlackBerry Curve 9320, BlackBerry Bold 9990 and BlackBerry Bold 9 models.

Sunil Lalvani, BlackBerry India’s Director for enterprise Sales said, “For Corporate users, in addition to the new plan package services, they can also deploy BES Express at zero cost of Software license to enable corporate email access even on employee owned BlackBerry devices.”

Advertisements

Why did BlackBerry Bungle?

In its Zenith, BlackBerry was corporate world’s favorite and it was and is still known for its security robust but what changed suddenly were the customer habits. BlackBerry hasn’t been as successful at attracting individual buyers as Apple and Android-Platform companies have. BlackBerry subscriber’s world-wide fell by about three million to 76 million, the most abrupt three month drop for BlackBerry.

BlackBerry had launched Z10 in India earlier in February in hopes of tapping into the fast growing Smartphone market, but it faced a pitfall. The main reason being the price, it costs around 800$ which is quite high for Indian market, the customers are price sensitive and  do not like to spend a fortune on a phone. The Z10 model did get great reviews but the question here ‘is this enough to win back its customers and compete with the Smartphone leaders.

Both Apple and Samsung Electronic Company Ltd are coming up with installment schemes to tap the emerging markets and there are rumors that Apple is coming up with a low priced Smartphone, with this amount of rapid changes and plans BlackBerry has to buckle up.

The Aftermath

Even with the drop in market share, BlackBerry still has its own persona, it is mainly due to customer loyalty and there are still legions of BlackBerry diehards.  Indians like to buy phones which give them an overall satisfaction including plans and packages, so BlackBerry is heading towards a right direction with its service plan, but still has a long way to go as this may be a hit among the wealthy Indians but the majority of the Indians would be satisfied only when these services come along with an affordable and avant garde phones.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Apple, Social Casino Apps, And An Illegal Partnership: Minting Billions?

Getting sued is a frequent affair for Apple Inc. (NASDAQ:AAPL) and therefore it is no surprise when...

Judgement Day For LG: Time To Bid Adieu To Smartphone Market!

When the going gets tough, the tough get going. But that doesn't seem to fit in case of LG Smartphone business.

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer about raking in subscribers by...

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run a small business and sell...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This