Smartphone App Usage: Develop Female Appealing App To Make More Money!

Must Read

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Twitter Bounty Program Is Lucrative Enough To Pocket Few Thousands Dollars In A Jiffy

Twitter has come up with a new bounty program. Twitter bounty offer may not be as commercially lucrative as...

Happy Birthday Henry Ford: The Creator of Model T Car

At times, a trial and error method can work wonders. However, success demands courage, dedication, perseverance and relentless hard...

Smartphone debuted in the market as a ‘tool for business’ and for long time it justifies its presence among male users. However, the trend is apparently shifting as women are taking over men in aspects of smartphone usage. One would be surprised to know that women install 40% more apps on Smartphone than activity conscious men, according to the latest study over Smartphone App Usage by mobile analytics and advertising company Apsalar.

The study – based upon 500 million Android and iOS users together – exposes few interesting facts about how is mobile usage different for Men and Women. If mobile app developers have any interest, they must focus female users as women buys 17% more paid apps and pay whopping 87% more for those apps. This clearly indicates the growing influence an interference of women in explosively growing mobile industry.

However, Men are still dominating in few of the most process-oriented and finance driven mobile app industries like Business, Games and Navigation while Women are more fascinated towards consumption of information via apps like Social Media, News and Lifestyle. Though women lead in paid-app purchase and over-priced payment for apps, men still lead in in-App purchases – the most crucial revenue stream for any app developer. Men spend 42% more on in-app purchases compare to women.

Advertisements

Yesterday, we showcased how Women in UK are more fascinated towards Smartphone than men. And with the above global findings on Smartphone app usage, it’s evident that mobile app developers must adopt a strategy that could entice a larger female oriented mobile users’ community.

Mobile App Users

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Zomato Offers Unlimited Free Delivery To Match Swiggy Super

The competition between Zomato and Swiggy is bound to intensity as both the food delivery unicorns have created a...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This