Smartphone Users In UK: Women Are More Fascinated Than Men !

Must Read

Google’s Dirty Secret Has Left Android Users In Australia Stunned, Strikes Back!

After going head-to-head with Google to make the search giant agreeing to its Media Bargaining Code, Australia is now...

What Convinced Apple Inc. (AAPL) And Google Inc. (GOOG) To Kill All Long Hauled Patent Litigation Cases ?

Apple Inc. (NASDAQ:AAPL) founder Steve Jobs had famously declared that he would unleash “thermonuclear war” against Google Inc. (NASDAQ:GOOG). The battle against Google...

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

As the global shift in mobile usage has showcased how smartphone market leapfrogged feature phones, it is interesting to know about the demographic of smartphone users in various countries. A latest study over Smartphone users in UK reveals that Smartphones are no more only a business oriented device and how exactly people, especially women are falling for it.

According to the study, Smartphone market in UK has witnessed significant growth in last 2 years; up from 38% in 2010 to 60% of mobile market in 2013. But the most interesting aspect of the growth has come in form of users demographic as women have turned out to be more fascinated towards Smartphone than men. Nearly 58% of UK smartphone is being dominated by female users, compare to 42% male.

The growth is largely driven by Samsung Electronics Co. Ltd. (KRX:005930) which has emerged as the biggest gainer in last 3 years. The Android leader has nearly tripled its Smartphone market share in UK at the cost of Nokia Corporation (NOK) and BlackBerry (BBRY)while Apple Inc (AAPL) managed to safe-guard its user base.


Besides, the study also reveals that its high-time for retailers to have mobile-friendly website as nearly 50% of Smartphone users in UK are accessing the websites on their device. Besides, the M-Commerce has also strengthened its presence by doubling its market in last 3 years, up to 40% from 23% in January 2010.

Apparel industry of UK has witnessed the biggest growth in mobile shopping in last few years and now it’s one of the most popular product categories in shopping via Smartphone.

The below infographic released by IMRG and eDigitalResearch showcases the details shift in UK Smartphone market in last few years.

Smartphone market in UK demographic


Please enter your comment!
Please enter your name here

Latest News

Keep Your Aadhaar Card Locked: UIDAI Takes A Measure To Prevent Adhaar Fraud!

At a time when data breaches have become way too frequent, the Unique Identification Authority of India, aka UIDAI,...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This