Yahoo Teams Up With To Tap $4.86 Billion APAC Mobile Advertisement Market !

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

Yahoo Inc (YHOO) and Mobile ad network have acquainted a prudent alliance to aid Yahoo to mobilize its mobile efforts throughout Southeast Asia, in addition to Singapore, Malaysia, the Philippines, Thailand and Vietnam. VP Vikas Gulati said in a statement the deal will rake in “lucrative benefits” for both Yahoo and the advertiser ecosystem. He also said “Being a premium digital publisher with a phenomenal number of loyal viewers, yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetize it with optimal yields within the region”.

Undoubtedly, it’s an intelligent move by Yahoo. In 2013, APAC and Japan mobile advertisement market is projected to contribute $4.86 billion alone, and will grow by 100% to $9.46 billion by the end of 2016.

Global Mobile Advertising Revenue 2013

The Back Drop

As a new entrant, Vserv, a Mumbai based company commenced in 2010,clicked because of the company’s positioning as a mobile ad network for emerging markets, given the significant growing base of mobile users the company capitalized on this exuberant opportunity.


The company’s two main flagships are “Audience Pro” and “App Wrapper” (earlier called Ad wrapper), the company’s chief product, works across platforms such as Android, Windows, and IOS. It adds advertisements to developer’s mobile apps, enabling them to monetize their apps with minimal effort and providing advertisers with a medium to target the growing mobile audience.

Vindication for the Partnership

That means mobile devices both locally and globally will oppress the future of internet and data services as accessing them through mobile is more convenient. Accordingly, advertising is getting cheaper and the players are getting competitive by making efforts to expand their horizon, which is driving newcomers like Vserv to make the most of the given opportunity. Vserv claims to have more than 10,000 20,000 apps (according to the update sent to us by VServe) listed and flaunts that there are 8000 publishers,150 advertisers advertising through this network and additionally there was 15 billion ad requests during April this year .Vserv had a funding around $3 million from technology venture capital firm IDG Ventures India in July 2011, has grown exceptionally well and have established a strong holding across the globe. The Mumbai headquartered company already has offices in Delhi ,London, Singapore and is planning to open one in Middle East and Africa. The company brags partnerships with numerous regional  publishers ,including “Okezone,  Kompas,Viva News,Antara News,Metro TV news,Utusan(Malaysia), Cosmopolitan(Indonesia),9X Media, Sony Music ,India Today.

Will it be pragmatic??

The Company is up against well-funded rivals like Inmobi (raised $200 million from Japan’s Softbank), but the market opportunity is huge. Given Yahoo’s success in delivering deep, personal digital experiences to a huge global audience with apt audience quality and ad engagement opportunities it could be the key wave maker to drive rapid growth of mobile ad market. The space will remain dandy for few more years.

Mobile Advertisement Market

It is estimated that the total value of the global mobile marketing and advertising market will see 37% growth to $22.6 billion by 2016. Interestingly by the end of 2013, the market is speculated to be worth $11.4 billion. It is interesting enough to understand mobile users treatment to advertisements  As far as users are able to access free content post click on mobile ads, they feel comfortable with ads, study claimed. In India, Text ads are more popular and influence users for more clicks compare to display ads.


  1. Interesting read. Things seem to be hoting up for digital marketing. there is every indication everywhere that digital marketing is now catching the heat of the moment as companies are said to be keen on increasing their spend on digital marketing. Mobile marketing will definitely follow suit because there is a rise in the number of people using mobile phones around the world. When i attended an SME Digital Marketing meeting organized by<a href=”“>Netblue Africa</a>an African Digital Marketing agency, I heard how every small business is keen to understand what exactly happens in digital marketing. So I feel digital marketers will also need to step up their initiatives to pass knowledge so those willing but not sure can come on board.



Please enter your comment!
Please enter your name here

Latest News

Reliance Aims To Launch Its Own Version Of UPI-Like Payments Network With Google And Facebook!

The mammoth tech-petroleum conglomerate Reliance aims to create its own version of UPI! According...

TikTok Coughs Up $92 Million In Fine For Harvesting User Data Of Minors!

The popular short-form video app TikTok simply can’t catch a break! Besides dealing with its botched acquisition now stuck in limbo, the...

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This