The most expected Facebook phone, first reported almost 18 months ago, is not anymore a rumor and this could be announced this Thursday. And, that could have significant impact on mobile advertising industry in U.S. which is poised to touch $7.29 billion in 2013.
Anyhow, Facebook’s mobile user base is increasing and is indeed becoming dominant. Mobile ad revenue is growing quickly too, especially considering that of March 2012, where it din’t even existed. Facebook’s shares have risen 17% since the beginning of the year, that shows firm’s bets on mobile advertising is paying off.
Mobile Advertising Industry in U.S. 2013
Here is a revised forecasts by eMarketer which place Facebook at the top of the mobile display advertising revenue list in US.. The research firm also predicts that social network Facebook will account for $3 of every $10 spent (30%) on mobile advertising In U.S. in 2013, and has undoubtedly boosted its projections far more than expected from its fourth-quarter earnings performance.
“The social networking giant offered no mobile ad opportunities at the beginning of 2012 but grew its mobile business at an astonishing — and unexpected — rate,” said an eMarketer spokesperson.
Overall, the mobile advertising spending in U.S. ascended to 178% in 2012, totaling $4.11 billion, and it’s also predicted that this figure would leap by 77.3% in 2013, to $7.29 billion. Its also said that Google will brag more than half of it with the further mobile monetization of YouTube contributing huge share of incremental growth for the search giant.
The increase represents a near five times rise in spending since 2011 and by 2017, also the mobile advertisers in U.S. will devote $27.13bn representing around 45% of all digital advertising spend and 13.8% of total media spend.
When it comes to mobile display advertisements, Facebook has already out beaten Google, as it grabbed 21% of it in 2012 while only 17% for Google. Certainly the forecast says that Facebook loots 28% in 2013, on the contrary Google is pegged to get 19% only.
In terms of mobile ad revenues, eMarketer has placed Facebook at the second position, but behind Google, and it also noted that the social network’s share of the market would rise to 13.2% in 2013 from 9.5% in 2012.
Both Facebook and Twitter have benefited from their use of native ad formats which are seamlessly blended within the core user experiences of their respective products. Its also said that the resulting ability for both companies to deliver mobile ad impressions at much higher volume than many traditional ad publishers has helped them to capture market share very quickly.
After Google and Facebook comes Pandora at the third place, while Twitter is currently on the fourth position. This micro-blogging service took 7.3% of the U.S. mobile display ad revenues in 2012, which makes an impressive start for its first year offering mobile ads.