SMBs’ Email Marketing Budget Outbeats Social Media !! [Report]

Must Read

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

How Video Conferencing Services Are Changing Conference Calls

Video conferencing has become something of a norm during the COVID-19 crisis, but even before the virus...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

Email remains a staple element in the marketing strategies of businesses and organizations of all sizes. Despite the emergence and hype surrounding many other digital marketing channels, such as paid search, SEO, and in recent years, social media, email still restores a larger share of marketing spend than any of its contemporaries.

Just a few days back we had presented a study on email marketing which says that emails sent late at night bets to get good results than emails sent at any other time of the day. And, emails deployed on Monday gets highest revenue.

An Edge Research which was commissioned by iContact, an email service provided by Vocus says that Small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20% of their total marketing dollars on email marketing efforts, says a report commissioned by iContact.


The study surveyed 601 email marketing decision makers at companies with annual revenue of $1 million to $50 million and which comprised of less than 1,000 total employees. Respondents had to be involved in email marketing decisions, have knowledge of how their marketing budget was distributed, and belong to an organization that owned their own list and used an email service provider.

Marketing Budgets

On average, businesses spend 15% of their marketing budget on email marketing; 54% report spending 10–20%, while about one-fifth spend more than 20% of their marketing budget on email. Budget commands more than any other single marketing tactic.

While, the next most popular tactics are events (14% on average) and person-to-person contact (averaging 13%). Social media and SEO each accounted for 8% of budget spend.

Average marketing budgets_Email

When coming to frequency of emails to list, 39% of businesses email their entire list about once per week—with 6% sending daily emails. 58% report sending emails to just part of their list about once per week, with 10% sending daily emails to a partial list.

Frequency of emails to list

Marketers confidence/usage of email

Also, 32% of respondents said they were very confident in email marketing, while 78% said they were somewhat confident. Email marketing was ranked third (78%), behind personal outreach and events and ahead of social media (60%).


Interestingly,  91% of businesses said email marketing was either helpful or very helpful to their organization. Most businesses cite the precision audience segmentation that email offers and the ease with which customers and prospects can engage the brand.

Email’s primary purpose is to share, 92% of businesses say they use email to share information about new products or services; 90% said they use email to share news about their organization.

Uses of email marketing

Certainly, integrating email with other types of marketing was also seen in the report, 64% of businesses coordinate email marketing with social media marketing—the most.

This finding correlates with the other study where majority of marketers considered Email and social media as most effectual customer engagement tools and they are primarily used to drive engagement. It is just like we say some things just go better together. That’s why integration of social media with email marketing technology sees hike this year. This can give your customers the ability to spread your messages on their own terms.


Please enter your comment!
Please enter your name here

Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This