Social Media Marketing Tactics To Guide You !! [Report]

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Social media marketing is the best way to connect with consumers, build social brand presence and understand consumers need. A couple of days before we had presented a mix of many reports from reputed firms who analysed digital marketing trends for this year, which can give you a clear idea of market spending.

Adopting the best social media marketing tactics in your business can take your business to a new edge. And, those who are thinking about social media spending can definitely invest, as a percentage of marketing budgets will be increased to more than two folds over the next five years.

Here is another report from Ascend2 (an agency consulting company) in partnership with Research Underwriters, conducted survey during the week of February 25, 2013, interviewed 687 business leaders, marketing executives and practitioners from around the world shared their valuable insights on social media marketing.

Advertisements

The report executes actionable advice on using this research to develop a superior strategy beginning with a SWOT analysis of your company’s marketing program.

Understanding what works in social media marketing today, and how to make it work for you, is a rapidly evolving educational challenge. The main intention of the research is to help marketers develop a Superior Strategy for effectively achieving their social marketing objectives. Below are is the SWOT analysis of the companies participated in the report.

Social media marketing, Strength

Search engine rankings remains as an important part of businesses’ digital strategy. majority of the respondents polled for creating articles and blog post content for the most effective social marketing tactics (51%).

Also, other forms of content creation like research and whitepapers (25%), and video and audio (32%) also ranked high.

Most effective social marketing tactics

Weakness

Unfortunately, the most effective social marketing tactics are said to be most difficult tactics to execute. Creating audio/video is the most rated difficult tactics followed by creating research/white paper content and creating article/blog post content. That is the top three most effective social marketing tactics were also the most difficult tactics to execute.

Advertisements

Difficult social marketing tactics to execute

Opportunities

Building trusted relationships to acquire and retain customers makes improvement in engaging customers (55%) as the most important objective. While, only 3% consider to reduce spending on customer support costs.

Interestingly, this correlates with another report which said that brands on Twitter are And out of 100  top brands on this site, only 30% are currently operating a dedicated customer service, a number that has increased from 23% from December 2012. This indicates that brands greatly embrace the value of Twitter marketing and of course they think customer service could help them in acquiring more customers.

Most important objectives of social marketing

Threats

The greatest percentage of respondents (42%) polled staff limitations—not having enough personnel to create the content or drive the continuous engagement that powers social.

Also, 38% of them said that they face challenges/difficulty in measuring the return on investment (ROI) of social channels. Followed by budget limitations and lack of effective strategy polled to 28% each.

Challenging obstacles in social marketing

Note: Assign your company’s social marketing program by applying the questions asked in this research survey, then comparing your analysis to the social media marketing strengths, weaknesses, opportunities and threats of companies with a Superior Strategy which are shown shown.

9 COMMENTS

  1. completely agree! White papers are a great way of engaging people, but they certainly can be difficult to execute. My company published a white paper about onsite vs. offsite social marketing and I would LOVE some feedback: http://bit.ly/171e67H. Thanks!

  2. completely agree! White papers are a great way of engaging people, but they certainly can be difficult to execute. My company published a white paper about onsite vs. offsite social marketing and I would LOVE some feedback: http://bit.ly/171e67H. Thanks!

  3. JeffSheehan Dazeinfo Thank’s!I need some help,but I can help with my art and my works to!Our”Marketing”isn’t infunktion and crime growth

  4. JeffSheehan Dazeinfo Thank’s!I need some help,but I can help with my art and my works to!Our”Marketing”isn’t infunktion and crime growth

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian...

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This