Social Media Users Support Social Good [Study]

Must Read

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

The Absence Of Web ADA Compliance Could Be Costing Your Small Business

If your small business is competitive, you are probably using some form of technology. However, many small business owners...

IT Job Seekers Rejoice: Infosys To Hire 24,000 People From India!

IT job seekers can rejoice as there's a massive opportunity headed their way. The news related to Jobs at...

Social networking sites have literally brought the world together. It brings in a feel of unity. This unity can do lot more than we think of doing. Did you know that these sites would become a prominent element for social good ?? Yes, a new study says that the unity we have in social networking sites can be definitely helpful for a good cause. And, it’s also said that the top source of information about a cause is from social networking sites itself.

Recently we represented a study that non-profit organisations will increase their social media budgets this year. But, it was quite speculating that why would social media users look for charities and donations.

But now a new study, released by Georgetown University Center for Social Impact Communication and Waggener Edstrom Worldwide’s social innovation practice proves that users of social sites actually are more willing to do charity/donation for a good cause. So, the idea of non-profit organisations to increase their budget isn’t bad at all. The study by Georgetown and WE interviewed 2,004 digitally engaged US adults who care about causes.

Advertisements

Among survey respondents, four distinct categories of supporters emerged—referred to as Mainstreeters (active on social media, but only support causes offline); minimalists (only support causes online); moderates (balance offline support with online actions, such as liking a cause on Facebook); and maximizers (support an average of 12 different causes—nearly twice as much as any other category—online and off).

The study found that 55% of digitally active, cause-savvy American adults were likely to do far more than simply “like” a cause. Social engagement towards a cause prompted 68% of them to donate money, 52% of the respondents said that they donate personal items/food, 43% attend/participate in an event related to the particular cause, 53% of them even volunteer.

And interestingly, this scenario is true even for the respondents who only support their chosen causes offline.

“More than idle chatter and pop-culture memes, social media is being used as a force for good that leads people to action,” says Denise Keyes, executive director, Georgetown University Center for Social Impact Communication. “The study demonstrates that these tools can go beyond just building awareness and creating connections to compel meaningful, measurable action.”

Other findings from the report:

  • Social networking sites helps a cause, 54% of respondents indicate they are more likely to support a cause through social sites rather than offline.
  • 55% of the respondents who engaged with causes via social networking sites have been inspired to take further action.
  •  Also, 76% of them polled agree that it’s important to them to influence others to care about the charities and causes they care about.
perceived effectiveness of social media
  • 82% agree that social media is effective in getting more people to talk about causes or issues.
  • Social media plays an important role to gather users for a social cause, the most popular way people get involved in global causes is by supporting on these social sites (38%), followed by mailing a donation (27%), and making a donation online or signing an online petition tied at 25% each.
  • The study also reveals that respondents recognize the growing role of social media in effectively getting the word out about global causes.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

2021 Hacking Saga Continues: Domino’s India Becomes The Latest Victim Of Data Breach!

April 2021 is turning out to be a rollercoaster ride of a month when it comes to cybersecurity! In what...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This