The way people consume content is changing. YouTube is their third-most used social service and it is leading service amongst all other video streaming websites.
Consumers mostly use YouTube when it comes to online sites and services. 80% of consumers reported that they use this site the most when they are planning to make a purchase of any product, compared to other social sites like Facebook, Google+ and Twitter. Its also said that companies are planning to increase video budgets in this year – as much as 30% as it is the powerful way for conveying the messages to the consumers.
On this note, YouTube announced that its users have reached gigantic numbers – more than a billion unique users every single month.
This benchmark can be compared to; if YouTube were a country, it would be the third largest in the world after China and India. And, its monthly viewership is the equivalent of roughly 10 Super Bowl audiences. In addition, nearly one out of every two people (50%) on the Internet visits this site.
Well these aspiring numbers for a company which is of just 8 years old is a sign of reaching the biggest milestone. It’s interesting to know that it’s not only the viewers who use this service, but content creators are also creating videos at a lightning pace.
Its also said that tens of thousands of channels have been created and also, every single one of the Ad Age top 100 brands have run advertising campaigns on the site.
A lot of what’s powering this growth is the new generation of multiscreen viewers, or what market research firm Nielsen calls “Generation C.” According to new numbers by the firm, the number of Generation C viewers who watch YouTube on their smartphones is now equal to those who tune in on their PCs.
“The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms,” Google’s advertising research director Gunnard Johnson wrote in a blog post today. “This generation is defined by the Internet, mobile, and social — consuming content when and where they want.”
The report says that, Gen C watches YouTube on their smartphones as a complementary activity to their lives. And, the amount of time Gen C spends watching videos on this site on their smartphones is up 74% from last year.
Recently we had reported that YouTube’s growth arc in India matches the global trend. 70% of YouTube viewers in India are under the age of 35, while 72% have a college degree or higher. Google has termed this generation as “Generation C or Gen C”.
The study also revealed that Generation C snaps between the devices 27 times a day. YouTube users spend hours watching online videos, creating and uploading videos on this site, another report says that Gen C are the one’s who are more engaged and they thrive on community (share the trending videos on this site with friends and family).
On the same note, even Facebook has completed its 8 years and even if not with over one billion unique visitors, it has still made up to over a billion monthly active users. But the common thing in both the milestones is Smart-devices (Smartphones and Tablets).