YouTube Sees One Billion “Unique” Visitors A Month: Gen C Contributes The Most !!

Must Read

The way people consume content is changing. YouTube is their third-most used social service and it is leading service amongst all other video streaming websites.

Consumers mostly use YouTube when it comes to online sites and services. 80% of consumers reported that they use this site the most when they are planning to make a purchase of any product, compared to other social sites like Facebook, Google+ and Twitter. Its also said that companies are planning to increase video budgets in this year – as much as 30% as it is the powerful way for conveying the messages to the consumers.

On this note, YouTube announced that its users have reached gigantic numbers –  more than a billion unique users every single month.

Advertisements

This benchmark can be compared to; if YouTube were a country, it would be the third largest in the world after China and India. And, its monthly viewership is the equivalent of roughly 10 Super Bowl audiences. In addition, nearly one out of every two people (50%) on the Internet visits this site.

Well these aspiring numbers for a company which is of just 8 years old is a sign of reaching the biggest milestone. It’s interesting to know that it’s not only the viewers who use this service, but content creators are also creating videos at a lightning pace.

Its also said that tens of thousands of channels have been created and also, every single one of the Ad Age top 100 brands have run advertising campaigns on the site.

A lot of what’s powering this growth is the new generation of multiscreen viewers, or what market research firm Nielsen calls “Generation C.” According to new numbers by the firm, the number of Generation C viewers who watch YouTube on their smartphones is now equal to those who tune in on their PCs.

“The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms,” Google’s advertising research director Gunnard Johnson wrote in a blog post today. “This generation is defined by the Internet, mobile, and social — consuming content when and where they want.”

The report says that, Gen C watches YouTube on their smartphones as a complementary activity to their lives. And, the amount of time Gen C spends watching videos on this site on their smartphones is up 74% from last year.

Advertisements

Recently we had reported that YouTube’s growth arc in India matches the global trend. 70% of YouTube viewers in India are under the age of 35, while 72% have a college degree or higher. Google has termed this generation as “Generation C or Gen C”.

The study also revealed that Generation C snaps between the devices 27 times a day. YouTube users spend hours watching online videos, creating and uploading videos on this site, another report says that Gen C are the one’s who are more engaged and they thrive on community (share the trending videos on this site with friends and family).

On the same note, even Facebook has completed its 8 years and even if not with over one billion unique visitors, it has still made up to over a billion monthly active users. But the common thing in both the milestones is Smart-devices (Smartphones and Tablets).

How_Gen c_conncets_with_YouTube

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j,...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This