56% Of Users Have Experienced A Mobile App Problem: [Study]

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

This time, all smartphone and tablet vendors are focusing to create a strong mobile app ecosystem. Besides, increasing demand of mobile apps on smart devices–smartphones and tablets–has also forced mobile app developers and device makers to focus on it. This is the reason why mobile app ecosystems are getting momentum day-by-day across the world.

According to a study, commissioned by Compuware in conjunction with Equation Reach, majority of smartphone owners are likely to use mobile apps to mobile websites. More importantly, 85% of people (respondents) are willing to use mobile websites for mobile apps. The study was conducted over 3,354 respondents, those had either smartphone or tablet and accessed internet on these devices, in various countries such as the U.S., U.K., France, India, Japan and Germany.

Users’ Experience With Mobile Apps

Apparently, 55% of respondents admitted that mobile apps were more convenient, followed by 48% and 40% of users, those accepted that these apps were faster and easier to browse respectively. However, the proportion of users, those were using native apps, was little higher than those who were using non-native apps.  Interestingly, 79% of respondents said that they would only retry an app if it failed once or twice to work first time. A meager (only 16%) agreed to attempt more than twice if an app failed twice .

Advertisements

Mobile app problems

Today, a significant number of users have already encountered problems related to mobile apps. Breaking out some facts, 62% of respondents had experienced problems such as crash, error or freeze with an app or apps. On the other side, 47% complaint that the mobile apps were slow to launch, while 40% said that these apps wouldn’t launch.

Mobile apps

Mobile App Engagement Declining

As per a Flurry’s report, the frequency of mobile apps use by users in a week has dropped to 3.7 today, from 6.7 in 2009. An increasing number of applications on mobile devices is the main reason of declining in frequency of mobile apps use ; now consumers have to split sessions on number of applications. A Nielsen’s report says that there’re now average 41 apps on consumers’ smartphones, up 28% from the 32 apps in 2011.

At present, marketers as well app developers could easily perceive opportunities in mobile app market. In 2013, mobile app would generate $25 billion revenue; tablets apps are expected to contribute nearly $8.8 billion, while smartphone apps are estimated to account for $16.4 billion.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from...

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless tech breakthroughs have led to...

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator SEBI has finally given the...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This