Internet Users In India: 97% Of Social Media Users Access Facebook !! [Report]

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Free Netflix In India From December: Netflix In A Pursuit Of New Subscribers

A month ago, we reported how Netflix might be brewing something interesting that could lead to a free...

Social media and Mobile are the two trending words across the world now. Social media is well known and well used by every one now. May it be teens or top brands every one adore it.

Usage of mobile  to access social networking sites is so common nowadays. Thanks to Smartphones which have made our internet experience so handy.

On the same note we had also discussed about mobile subscriber base (telecom) slipped to 944.81 million in July from 965.52 million in June 2012. India added 4.72 million new wireless subscribers in June, a 0.51% month-over-month growth.

Advertisements

A recent study on social media in India by the Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) says that by June 2013 there would be 66 million social media users in India. On the other hand, social media users in urban India reached 62 million as of December 2012.

Key findings from the report:

  • Social networking is considered to be the main Internet activity done on a mobile phone compared to Email, 33% and 32% respectively.
  • Email dominates the usage in terms of top activities among Indian internet users in India, 80% of them use it followed by Social networking sites (72%), Entertainment (60%), gaming (59%) etc.
  • There are 80 million active Internet users in Urban India, 72% (58 million individuals) have accessed some form of social networking while using Internet. But it can be accessed via personal computer, laptop or even a mobile device says the report.
  • Interestingly, the top activities done on Facebook by Indians are using apps (73%), accessing groups (47%) and finding friends (34%).

Activities of indian internet users

  • 82% of Mobile Active Internet Users in India access Social Media, compared to 72% of those accessed by the Total Active Internet base.
  • No doubt why India takes up 3rd position in using Facebook, it is the most accessed website with 97% of  users using it followed by Google+ and LinkedIn. Twitter doesn’t seem to drag much users in India.
  • However, LinkedIn has the highest proportion among women and users aged above 25 years.
  • 84% of Social Media users (among Active Internet users) are “Young Men” in India, they contribute about 35% to the overall urban social networking base of 58 million.

social sites used in India

  • The rise in internet penetration and Smartphones in India is directly proportional to increase in usage of social media sites; it’s observed that 74% of all active Internet users in urban India use social media.
  • The most popularly used mobile apps are of Social Media (81%) and Entertainment (73%).
  • The potential for mobile social networking applications will remain high in the imminent future; Social Media, Email, Chat/IM, App Store apps & Search based Apps are used on a daily basis by Indian Active Mobile Internet users.
  • Of the 23.6 Mn Mobile Internet users from the Top 35 cities in India, there were 77% that indulged in social networking followed by Email (83%).
  • The average time spent by Indian internet users was 29.6 minutes on weekdays as compared to 28.8 minutes on weekend days.

Mobile apps used in India

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of...

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...

MobiKwik Takes A Dig At Paytm After The Recent App Ban

The ongoing China-India border tension is resulting in more apps getting banned, and every time that happens the Indian startup unicorn Paytm...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This