Mobile Users Are More Movie Enthusiasts Than Social Media Users !! [Report]

Must Read

Zomato Offers Unlimited Free Delivery To Match Swiggy Super

The competition between Zomato and Swiggy is bound to intensity as both the food delivery unicorns have created a...

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Elon Musk Puts His Weight Behind Epic Games Against Apple!

Elon Musk and Apple has a kind of weird connect. As Elon is known to be too vocal when...

Movies have played an essential role to entertain our lives. Today, technology has revolutionized the way we watch a movies, with the help of their Smartphones and Tablets moviegoers are at the top of the latest movie trends in real time, from the purchase of tickets on-the-go to post their reviews about the movie on social networks before the closing credits roll.

A study from Nielsen NRG’s 2012 American Moviegoing report, mobile-connected moviegoers are better movie enthusiasts than the average U.S. moviegoer.  The study was conducted via online, phone, and in-person surveys during August and September 2012 among more than 3,000 Americans aged 12-74, who were nationally representative of the U.S. population of moviegoers by age, gender, and race.  The study also uses the key word “Moviegoer”  which is defined as someone having attended at least one movie in a theater in the past 12 months.

“Viewing previews is the most frequently cited source of online movie information. Marketers still have the ability to substantially shape the messages that audiences are seeing and hearing about their movies,” says Kathy Benjamin, SVP, Nielsen NRG. “As mobile connectivity continues to increase, they’ll want to take advantage of the great avenue that social networks offer to connect directly with potential moviegoers”.

In some demographics, its represented that mobile-connected moviegoers make use of their device to make decisions regarding movies. Also, moviegoers aged 35 to 44 watch movies are noticed to be more movie enthusiasts, 34% in 2012, up from 25% in 2011 and 30% of them decide to watch a movie on the comments about movies on social networks.  Social networking sites discussions have less impact on movie-going decisions on those aged between 18 to 24 than in the prior year, down 5%t to 41%. Interestingly this segment of population is more likely (51%) to text, tweet or post right after seeing a movie compared to 35% of the general movie-going population.


users who use social media most to discuss movies

Smartphone (9%) and Tablet (20%) owners are the most moviegoers than average who watched more movies overall in the past year. In addition, there are 69% of moviegoers own a smartphone and 29% own a tablet and 23% owning both devices. Plus, these mobile-connected moviegoers are said to spend more, consume more and also active in the moviegoing process.

movie consumption among Smartphone and tablet Owners

The report says that, moviegoers who own a Tablet are most active across all movie consumption (at theaters and at home) by watching average of about 47 movies over the past year compared to 10 more movies than moviegoers at large. Also, moviegoers who own Tablet spend 35% more on entertainment in a month period than the U.S. average moviegoers do. Astoundingly, they are 27% more likely to watch a movie more than once and 24% more likely to buy their tickets online than non-connected moviegoers, says the report.

Another report said that consumers used Smartphones or Tablets while watching the TV. In the U.S, 27% of Smartphone users wanted to give up TV over Smartphone. However, the percentage was somehow higher in emerging countries like India, where 49% of Smartphone owners wanted to give up TV over mobile devices.

Concluding, it’s clear that Smartphones and Tablets today are frequently used by people as second screen in the U.S. Also, considerable Smartphone owners in India are likely to give up their TV over mobile devices, it indicates that they are more interested in their Smart-devices compare to TV.


Please enter your comment!
Please enter your name here

Latest News

Microsoft’s Top 5 Acquisitions: Big Fail To Big Gains To $2 BIllion Club

Microsoft is the only publicly traded company, besides Apple, that enjoys market cap over $2 trillion. Founded in New...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This