Consumers Expect Brands To Be Mind-Readers To Respond Them On Social Media [Infographic]

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Social media has developed a new edge to engage with customers. If your still planning to set goals for your company this year you have ended up in a right place.

An interesting infographic from NetBase and J.D. Power and Associates says that, some consumers want brands to stay far away from their online conversations. It give away few tools which come in handy when you’re trying to determine whether to respond to customers’ conversations on social media.

Few insights from the graph:

  • 43% of consumers think brands who listen to conversations on social media are disturbing their privacy.
  • 51% want to talk about companies on social media without them listening in.
  • 42% of consumers expect companies to respond to positive comments.
  • 58% of them want companies to respond to complaints.
  • only 64% of the respondents want companies to respond when spoken to.
  • Consumers seem to expect brands to read their minds.
  • Brands should don’t just listen to conversations but also understand them.
  • Consider the context of the posts and engage with the intention of delivering value to both the company and the customer.

Take a look at the graphic for more:

Advertisements

Social Listening By Brands-infographic

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Google Is Dragged To Court For Spying On Employees And Firing Them!

It seems like Google is finally going to pay their dues for spying on their employees!

Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round of funding. After the new...

Pre-Pandemic Level Job Recovery To Not Become A Reality Till 2024!

The COVID-19 pandemic led to millions of job losses all around the world. Now, while many reports suggest the global economy is...

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on the internet and specifically targeting...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This