Social Listening By Brands-infographic

Social media has developed a new edge to engage with customers. If your still planning to set goals for your company this year you have ended up in a right place.

An interesting infographic¬†from NetBase and J.D. Power and Associates says that, some consumers want brands to stay far away from their online conversations. It give away few¬†tools which come in handy when you’re trying to determine whether to respond to customers’ conversations on social media.

Few insights from the graph:

  • 43% of consumers think brands who listen to conversations on social media are disturbing their privacy.
  • 51% want to talk about companies on social media without them listening in.
  • 42% of consumers expect companies to respond to positive comments.
  • 58% of them want companies to respond to complaints.
  • only 64% of the respondents want companies to respond when spoken to.
  • Consumers seem to expect brands to read their minds.
  • Brands should don’t just listen to conversations but also understand them.
  • Consider the context of the posts and engage with the intention of delivering value to both the company and the customer.

Take a look at the graphic for more:

Social Listening By Brands-infographic