Social Media Users In APAC And Latin America Are Brand Enthusiasts !![Report]

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many students are...

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...

After Facebook And LinkedIn, Clubhouse Suffers A Data Breach!

After Facebook and LinkedIn's massive data leaks, now another data breach is making the rounds on the news! According to...

Internet is available worldwide but all regions and countries may not have the same browsing habits. The recent study explains about how internet users in different countries adopt to different ways to interact with brands’ social media presence.

The recent study conducted in November by Ipsos OTX and Ipsos Global @dvisor, found that huge numbers of internet users in parts of Asia-Pacific and Latin America gather to brands’ social networking pages. The study also reveals an interesting fact that internet users in North America and Western Europe are so apathetic to it.

Countries in the Asia-Pacific region displayed more disparity. In India, 40% of internet users said they were very likely to regularly check brands’ social media pages and 6% considered them very unlikely check. On the contrary, in Japan only 4% were very likely and 51% were very unlikely to check the brand’s social media pages.

Advertisements

The varying degrees of enthusiasm for brand social media pages seem to roughly correspond to the maturity of the digital markets in each country. eMarketer estimates that 10.9% of the population in India will be on the internet in 2013, while there would be 76.1%  of the population in Japan on internet.

Internet users In Asia-pacific Who Check Brand's Pages On Social Media Sites

In Latin America, 70% of consumers in Brazil, 72% of consumers in Mexico and 64% of consumers in Argentina agreed that they were “very much” or “somewhat” likely to regularly check brands’ social media pages. In Brazil and Mexico, just 12% in each country considered themselves very unlikely to check in on them.

Latin America tends to fall somewhere in the middle in terms of internet adoption, eMarketer projects that 46% of the population will be internet users in 2013.

Internet Users In Select Countries Of Latin America Who Often Check Brands'  Pages On social Media

The internet developing countries of internet usage — China and Indonesia—seem to be more interested in checking out brand’s social media pages compared to those users in the countries where internet is well-developed/established, South Korea and Australia.

Internet Users In The EU-5 Who Often Check Brands' Pages On Social Media

Interestingly, North America and Western Europe’s internet adoption rates are mostly similar to Japan and Australia where internet user’s interest in brands’ social media pages is unlikely to check.

Advertisements

These facts can be concluded with the fact that the countries where internet has grown to a super giant have literally become anesthetized to brand on social media, while the countries where social media is fledging, users are more interested in brand social media offering.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This