Samsung Commands 42.5% Of Android’s Global Market Share: ‘Android Brand’ Is Being Overshadowed By ‘Samsung Galaxy’ [Report]

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At present, Android is undoubtedly the most dominating mobile platform in the world, and Samsung is unilaterally leveraging on the platform for the prevalence of its mobile business. Almost half (42.5%) of the Android market share is being commanded by the South Korean company alone, and ‘Samsung Galaxy‘ lineups play significant role. According to a Gartner’s latest report, Chinese mobile maker–Huawei–succeeded to grab the third position in the worldwide smartphone ranking for the first time in Q4 2012. However, during the entire year (2012), Huawei sold just 27.2 million smartphones to end users, but it showed off 73.8% Y/Y growth compared to a year ago.

Last year, Apple and Samsung enjoyed their brand value, which provided strengthen to their smartphones’ sales. Ironically, worldwide mobile phone sales continued to decline in 2012, down 1.7% from 2011. On the other side, smartphones continued to play significant role in driving overall phone sales. Breaking out the facts, 207.7 million smartphones were sold by variant smartphone vendors during Q4 2012, up 38.3% from the same period of the last year.

Till the end of 2012, only two platforms–Android and iOS–were dominating in smartphone segment. But in 2013, there’s a scope for the third platform to rise. During Q4 2012, Apple and Samsung together accounted for 52% of overall smartphone sales, up from 46.4% in the previous quarter.

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Samsung topped in both worldwide smartphones and overall mobile shipments in the last year. During the full year 2012, Nokia sold 39.3 million smartphones worldwide, down 53.6% from the previous year.

sales of smartphones

Unlike Nokia, Samsung sold 64.5 million units of smartphone in just Q4 2012, showed off 85.3% Y/Y growth in terms of shipments. However, in full year, it sold record 284.6 million mobile phones, and more importantly, over half (53.5%) mobile handsets sold last year were smartphones.

sales of mobile handsetsAs per Gartner’s report, Apple’s smartphone poked 43.5 million units figure in Q4 2012, up 22.6% Y/Y. But as per Apple’s quarterly earnings report for the quarter, the company sold 47.5 million smartphones during the last quarter. In addition, Gartner has also reported that the company sold 130 million smartphones worldwide during the entire 2012.

The demand of iPhone 4 and iPhone 4S remained stronger throughout the last year. But most eye-catching point was the shipments of iPhone 5 during the last year. In terms of smartphone OS, Android sustained its supremacy with 69.7% market share in Q4 2012, up 87.8% Y/y. In the contrary, the market share of Apple’s mobile OS (iOS) declined slightly to 20.9%, followed by BlackBerry with 44.4% Y/Y in Q4 2012. Meanwhile, Windows Phone maker–Microsoft–grew up its market share to 3.0% in Q4 2012, up 1.2% compare to the same quarter of the last year. In terms of sales, the company recorded 124.2 % year-over-year in the last quarter.

The dominance of Android OS is expected to be split up due to advent of new entrants such as Tizen, Firefox, Ubuntu and Jolla. At present, Microsoft with Windows Phone and BlackBerry with BlackBerry 10 are bullish to prove themselves as the third potent global mobile platform.

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However, it’s tough to say whether Samsung is driving Android’s growth or Samsung is taking advantage over Android’s platform for its growth. But one thing is pretty much clear that Android brand is being overshadowed by Samsung Galaxy name. Now, the name (Samsung Galaxy) has become a synonym for Android.

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