In India, More Than 50% YouTube Videos Are Being Viewed On Mobile Devices [Report]

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...
Shilpa Shreehttp://dazeinfo.com
Hi ,I'm shilpa shree b.n , did my msc in multimedia technology and now walking towards the success path in content editing at dazeinfo , which basically deals with the insights and analysis of technology , social media , mobile and so on...

As per an online survey, conducted by Google with over 2,000 respondents in India, YouTube’s growth arc in India matches the global trend. Google reveals that, more than 70% of YouTube’s viewers in India are under the age of 35, while 72% have a college degree or higher. Google has termed this generation as “Generation C”.

Danielle Tiedt, VP Marketing, YouTube said,

“This group thrives on 4Cs–creation, curation, community and connection,”. And,
“If brands create videos that Generation C loves to share, they will. If you create communities around your brand, Gen C will join and participate.”

Advertisements

Few interesting findings from the report:

YouTube_India

  • YouTube users spend hours watching online videos, creating and uploading videos on YouTube, hence creating greater opportunities for advertisers to engage with this demographic in the process.
  • More than 50% of Indian YouTube users share videos on social networks, also the same amount of user share videos from YouTube over e-mail.
  • The study also reveals that, Generation C snap between devices 27 times a day, and Indian users watch nearly 30% of their YouTube videos on mobile. In addition, Smartphone owners spend 33% of their YouTube time on mobile, while tablet owners spend nearly 20%.
  • Google also foresees rise in the Smartphone penetration in India, also, opportunities for brands to reach out Generation C also increases. That should be great news for brand advertisers, greater chances of connectivity across multiple screens leads to greater chances for the brands to communicate with their audiences.

Also, another report says, Indians are increasingly getting captivated to Smartphones and the number of such devices in the country touched 40 million last year with almost 50% of the users younger than 25. The report also points out that, this dramatic growth in the usage of Smartphones is said to be driven by the easy access to social networking sites. 93% of smartphone owners are using their device for single source of infotainment on-the-go.

Google’s insights on Indian users on YouTube clearly shows the major contribution of Social networking sites to its credit. Also the recent additions to YouTube such as TV Shows page for the Indian viewers, adding more than 19,000 full episodes for as many as 300 programmes in six different languages (Hindi, Tamil, Telugu, Bengali, Gujarati and Punjabi) has greatly shown its worth.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

SoftBank On Uneven Grounds With Vision Fund 2: Spent $2.5 Billion To Boost Confidence

The Japanese tech conglomerate SoftBank Group Corp seems to be highly optimistic about the investment scenario...

Apple To Launch A New iPhone On 31st March To Take Competitors By Surprise

A surprise launch of a new Apple iPhone, dubbed as iPhone SE 2, may take place soon. Much has been speculated and...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous...

SEO Secret: Meta Description Drives More Clicks Than Title, Reveals Study!

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer behaviour, you’d be shocked with...

Chrome Had More Than 500 Harmful Extensions: Users Beware!

Google is committed to providing a clean, safe and enhanced internet experience through its Chrome browser. In a bid to do so,...

Why Zuckerberg Endorsing A Move That Could Be Bad For Facebook!

Facebook Inc. (NASDAQ:FB) has been under the radar of several governmental institutions and privacy regulators for their overly alarming activities related to...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This