Smartphone Market In India Is Dominated By Android With 62%: Almost 50% Users Are Under 25 Years [Report]

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

Over the last couple of years, smartphones have seen staggering growth in emerging markets especially in India and China. In India, smartphones have now become one of the dominating trends. Till the end of last year, there were approximately 40 million smartphones in the country. A desire among Indian users to stay connected with social networking sites on their mobile device has boosted to smartphone adoption in the country.

According to a study conducted by Nielsen and Informate Mobile Intelligence–an amalgamation of Nielsen and Informate Mobile Intelligence–on 10,000 consumers between September and October 2012 across 46 major Indian cities to access overall usage and device preference, 93% of smartphone owners are using their device for single source of infotainment on-the-go.

Availability of low-priced smartphones with wide range of features and cheaper data plans being offered by carriers are encouraging consumers to make purchase of the devices. At present, Android is the most popular mobile OS among smartphone users in India; 62% of smartphone mobile OS market share was dominated by Android during Sept-October 2012. It’s clear that smartphone users in India are likely to opt the platforms those are open and available across multiple brands with variant price tags. However, Symbian is still second prevalent smartphone OS in the country, despite of Nokia’s decision to go with Windows Phone platform.  On the other side, mobile OS platforms such as Windows Phone, BlackBerry and iOS  are still struggling with single-digit market share.


Mobile OS market share In India

Like smartphone, adoption of tablet in India is also increasing with dizzying pace. We have already mentioned that the country recorded 673% Y/Y growth in Q2 2012—thanks to cheap Android-powered tablets, manufactured by local vendors like Micromax and others, which fueled the device shipments across the country. As per the Nielsen’s latest study, consumers interest in tablets is likely to mount up. However, only 3% of respondents (those  participated in the study) owned tablets, but 11% were willing to get their hand on a tablet. It has also been noticed from the study that consumers are spending notably more time (about one hour more) on their tablet compare to their Android smartphones.

smartphone users in India

In India, smartphone user are willing to pay for game and chat music apps. Still, voice calls and texting account for 25% of smartphone usage.

mobile apps purchase in India

Games is the most popular category among paid apps; nearly three out of five users (58%) are paying for games. Furthermore, chat/instant messaging and streaming music are accounting for 53% and 45% of all popular paid app categories. Breaking out to some  facts, millions of smartphone users still don’t have access to mobile internet connectivity. Interestingly, half the number of the smartphone users polled (during Sept-Oct 2012) had active data access on their mobile device. However, the proportion of such users was significantly higher than the proportion of feature phone users.

It’s quite worthy to know that Indian youths are very active to adopt data connectivity on their smartphones. The study revealed that more than half of all data users are under 25 years.


Please enter your comment!
Please enter your name here

Latest News

Youtube’s Biggest Hurdle To Encourage People For Covid-19 Vaccination Is Youtube Itself!

Youtube has become both the poison and medication when it comes to disinformation, and now that is causing massive...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This