Samsung Devoured Apple’s Tablet Market Share In Q4 2012: The South Korean Company Recorded 263% Growth !!

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

The Launch Of Amazon Pharmacy: All Set To Dominate $131 Billion Market!

Two years ago, when Amazon acquired PillPack, which is a prescription medicine delivery service, it was well...

The Zomato Ad Controversy: Has The Ethical Debate Arrived in India, After Shaking Facebook?

The Gurugram-based food tech unicorn Zomato is no stranger to unwanted trouble. But this time around, it...

Apple has always been a dominating player in tablet space, but this time, the company is facing a fierce competition in the market from Android tablet vendors such as Samsung and Amazon. Apple saw a sharp decline in its tablet market share in Q4 2012. However, the company still led the race with the record-sales of 22.9 million iPads during the last quarter ending December 31, 2012. According to a IDC’s recent report, 52.5 million tablets were sold in Q4 2012 worldwide, up from 29.9 million a year ago in the same quarter.

More importantly, sales of tablets grew up 75.3% Y/Y and 74.3% quarter-over-quarter in Q4 2012. However, during Q3 2012, just 30.1 million tablets were sold by vendors. The sales of the devices surged in the last quarter due to strong demand during the holiday season. With lower average selling prices and wider range of product availability, tablet market witnessed all time highest shipments in Q4 2012.

Vendors’ Tablet Market Share In Q4 2012:

The new products launched from variant vendors, such as new entrants like Microsoft, succeeded to draw consumers’ interest, and also drove robust shipments during the last holiday season. Apple launched its two majors–iPad Mini and the fourth generation iPad–during the last quarter, which boosted overall shipments of iPads. The company recorded 48.1% Y/Y growth in terms of tablet shipments in Q4 last year. However, Apple’s tablet market share slipped to 43.6% in the last quarter, from 46.4% in Q3 2012 . On the other side, the number two player in tablet segment–Samsung–continued to nip the Cupertino-based Company’s market share. The South Korean mobile handset company enjoyed 263% Y/Y growth in the quarter, and shipped 8 million tablets (combined Android and Windows 8 Tablets) during the quarter.

Advertisements

Tablet market share in Q4 2012In Q4 2012, Samsung succeeded to grab 15.1% of overall tablet market share, up from 7.3% a year ago in the same quarter. Other competing vendors such as Amazon and Barnes & Noble also saw a rise in their market share during the quarter. Amazon shipped 6 million tablets in Q4 2012; it grabbed 11.5% of overall tablet market share in Q4 2012, up from 8.3% a year ago. Meanwhile, Barnes & Noble shipped almost a million units in Q4 2012, increasing share up to 1.9% from 0.7% in the prior quarter.

Microsoft’s new Surface with Windows RT tablet failed to impress more number of users across the world, and it could ship just 900,000 units of Surface RT tablet during the last quarter ending December 2012. At present, Microsoft and its hardware partners are offering very expensive tablets. They really need to manufacture low-priced tablets to compete with Android vendors. The consumers are still reluctant to own desktop operating system-based expensive tablets.

Tablet market share

The biggest disappointment came due to poor shipments of Asus tablets. The company managed to hold the number four spot in Q4 2012; its tablet market share in Q4 2012 dropped to 5.8%, from 7.8% in Q3 2012. However, the company recorded 400% Y/Y growth in terms of tablet shipments in Q4 2012.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple 12, identified recently, is good enough to give a second thought to...

Facebook Threatens Research Team To Shut Down In A Bid To Hide Their Dirty Secrets

Facebook Inc. (NASDAQ:FB), in a bid to hide their dirty secrets, recently threatened a small academic team to shut, all in the...

Does CCI Verdict On Reliance Future Group Deal Hints Who Will Have The Last Laugh?

Biyani's Future Group, Ambani's RIL, and Bezos' Amazon have been in a three-way dispute for the past month. This dispute was sparked...

4 Ways to Incorporate Technology Into Your Brick-and-Mortar Business

While more internet and online-only companies are popping up than ever before, there are still millions of brick-and-mortar businesses across the country....

A New Facebook Bug Let Hackers Listen To You Before You Pick Up Messenger Call

Despite all the claims and assurances, for one or some other reason, Facebook is far away from winning the trust of users.

Free Netflix In India From December: Netflix In A Pursuit Of New Subscribers

A month ago, we reported how Netflix might be brewing something interesting that could lead to a free Netflix subscription in India. Well,...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This