Record 81% Social Media Users In India Check Brands’ Pages Regularly [Report]

Must Read

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

A new study reveals that Social Media users in India are most committed towards Brands’ Pages on social networking sites, like Facebook. Nearly 81% of social media users in India, which were surveyed, said that they regularly check Brands’ Pages for various promotional offers, contents, giveaway, coupons and for many other purposes. However, around 19% users responded stating that don’t check Brands’ Pages on social networking sites so frequently.

The study – conducted by Ipsos OTX and Ipsos Global jointly – covered total 12,000 respondents having access to internet from 24 countries including India, USA, Australia, China, Canada, Indonesia, Great Britain etc. At global level around 45% users accepted the fact that they check Brands’ page son social networking sites regularly.

Social Media Users In India: 81% Active On Brands’ Pages

While classifying 81% positive responses it is discovered that nearly 40% of social media users in India confidently agree with the fact of checking Brands’ pages regularly against 41% who somewhat stand by the very fact. Interestingly, this also depicts the fact that by holding the highest level of confidence, compare to other countries, indian users are much more active and responsive towards brands’ pages on various social networking websites. Indonesia is the only country in the list stands close to India as 78% Indonesian users claimed to check Brands’ page regularly.

Advertisements

According to the report, social media users in India under 35 years age are the most active on Brands’ pages compare to people aged 36 to 49 years. Around 85% of people, under 35 years of age, claimed they regularly check brands’ pages – classified into 40% and 45% categories of “Strongly Agree” and “Somewhat Agree” respectively.

Female internet users in India are apparently more liberal towards Brands’ pages as 82% claimed they check Brands’ pages regularly against 79% Male respondents.

While classifying the respondents based upon House Hold income, its ‘Low Income Group’ which is the most active on Brands’ Pages with 83% active respondents. Surprisingly, it’s ‘Low Education Group’ which is most active on Brands’ page with 100% active respondents.

However, 81% of of ‘Chief Income Earner’ are the active on Brands’ page while 82% and business owners 83% of Sr. executives also fall under the same category.

The report clearly portrays the fact that brands over social media should design their marketing campaigns based upon target audience to ensure the highest level of engagement and the highest ROI. Every brand has got its own niche and it’s important to have targeted approach before they burn their marketing budget over social media.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.

An IT Service Help Desk Is Essential To Drive Business Growth

There's no debate about the fact that an IT service desk, when properly run, leads to both short-term and long-term business growth....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This