Yesterday, Apple announced its Q1 earnings for the fiscal 2013. The company reported $13.1 Billion profits on revenues of 54.7 Billion for Q1 2013. Undoubtedly, the company created its all time highest revenue for any single quarter in Q1 2013.
More importantly, sales of Apple’s iPhones , iPads and iPods were quite impressive in the last quarter. The company sold over 75 million iOS devices in the last quarter. In simple words, the company’s strong financial performance was due to its hardware business. The company launched iPhone 5 on September 21, 2012; however, the device was initially criticized for poor mapping app. Despite, iPhone 5 was one of the most preferred smartphones in the last quarter.
In addition, Apple’s new baby–iPad Mini–had also seen a strong demand; the device is still selling well. Besides, the company also sold 12.7 million iPods during Q1 of its Fiscal 2013.
Sales of iPads and iPhones in Q1 2013
With the shipments of 47.8 million units, iPhone dominated Apple’s entire hardware. The shipments of the device (iPhone) surged by 29%, from 37 million units a year ago. Furthermore, Apple sold record-breaking 22.9 million iPads in the last quarters, up from 14 million units in the previous quarter. The sales of iPad increased by 48.7% Y/Y in the last quarter, from 15.4 million units.
Sales of Apple Mac Lineups
Really, Apple’s Mac sales were not impressive in the Q1 2013. The company sold just 4.1 million Macs, including 13-inch Retina MacBook Pro ad refreshed iMac line. During Q1 2013, Apple introduced number of new Macs, which included brand new 21.5 and 27-inch iMacs with ultra thin new cases. Due to supply issues and increasing demand of iPad Mini, the sales of Macs lineups remained lackluster during the last quarter.
Apparently, Apple’s Mac sales dropped 21% Y/Y and 16% Q/Q in the last quarter. The Mac lineups are still unsuccessful to draw the attention of wide audiences due dichotomy between Retina devices (MacBook Pro) and the rest of the line.
In addition to these, Apple also sold more than 2 million ‘Apple TV’ in its Fiscal first quarter, up 1.3 million from the previous quarter. Overall, the company sold more than 10 million units of Apple TV over the years.
Eventually, iPhone is still primary revenue driven source for Apple. With the launch of iPad Mini, the company gained strong momentum in Tablet market share. However, Mac lineups failed to entice users for purchase, but iPod did good business.