Optimize And Calculate ROI Of Facebook Ads With New Conversion Measurement System

Must Read

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person...

Indian Marketers To Invest More On Social Media In 2013: 52% Focus On Customer Acquisition [Report]

Majority of e-Marketers are focusing on Customer Acquisition via Social Media in 2013, according to a latest e-Marketing research...

Facebook has launched a new conversion measurement optimization system for direct response marketers to help them measure the ROI of their Facebook Ads. It measures user’s relevant actions that are driven by people seeing advertisements on Facebook. The relevant actions include; like registrations, shopping cart checkouts.

Uniquely the system can be used with all Facebook ads and sponsored stories and also can be used in combination with any targeting. The conversion tool is specifically designed for direct response marketers -such as online retailers and travel websites and many such which advertise with the goal of pumps up immediate sales rather than for longer-term brand building.

Facebook Ads Measurement System

When Social Media giant conducted trials on Fab.com using this conversion measurement, it actually reduced its cost per new customer acquisition by 39%. The trials also were conducted on Democratic Governors Association and the results showed that its cost per conversion decreased by 85% compared to any other campaign it had run online. The Facebook conversion measurement system is currently available for marketers using three of its different ad products – power editor, the ads manager, and for its large-scale marketers that use Facebook’s advertising API, and the service is already live to use.


Facebook marketing ROI

To note, this is not the first time Facebook has rolled out such tool, last year November, Facebook introduced a similar conversion measurement service for big brand advertisers such as – auto manufacturers, partnering with data mining firm Datalogix to help on consumer spending at brick and mortar and Facebook ads. Also, Facebook had rolled out new marketing tools for local businesses such as restaurants and coffee shops. The list also includes a revamped online coupon service and simplified advertising capabilities known as promoted posts.

Though this seems as a late Christmas gift to Digital Marketers, the tool doesn’t help unless one is a absolute expert in online marketing and sales process. The concept of conversion is always been a great confusion. An accurate measurement system can be helpful in a great way for those who fall in the confusion category. Facebook is one of the most widely used site for such conversion till date and with this conversion measurement tool it can help direct marketers to crunch these measurements.

Apart from this, if the tool proves that it could save money becoming a part of marketing then, definitely a slew of marketers could head towards Facebook platform for advertising their brands.


Please enter your comment!
Please enter your name here

Latest News

Book Uber Cabs Via WhatsApp Now: Service In More Cities Soon

After grocery and payments, it's time for Uber cabs on Whatsapp! The digital era has brought us endless advantages...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This