Fandalism is a social platform for musicians. It adds up a new feature which is adding a new feature that probably can cut down the market for “aggregators” like CD baby and Tunecore (which allow independent artists to sell their music on iTunes and other digital stores).
To do that, founder Philip Kaplan (who also founded the ad network AdBrite, as well as co-founding social shopping start-up Blippy) is offering a free song upload to iTunes, and unlimited uploads to iTunes, Spotify, and Google Play for $19.99 per year. That’s significantly cheaper than most other services, he said — for example, Tunecore charges $29.99 per album per year, while CD Baby charges $49 per album and takes a cut of earnings.
Those fees don’t seem like a huge amount of money, but Kaplan said it’s still a risk for the musicians, and one that they shouldn’t be taking. Fundamentally, he argued that the aggregation business is “a commodity.” He doesn’t see it in a point of serious moneymaker for Fandalism, but it’s the way to draw new members for this social network (you need to be a member to participate in the music distribution program), which he described as “my true business.” and, he said he likes the idea of “causing trouble” for an existing industry. In fact, the main reason he’s charging whatever thing by all is just to convince musicians with the aim of it isn’t a scam.
So how is the business side of Fandalism doing? Well, aside from the distribution feature, Kaplan isn’t actually making money. As an alternative, he’s all ears on building “a documentation of every musician on the planet.”
The site was live last year in january end, with 330,000 members all around the world in April. Presently, 550,000 are active on the site, uploading 1,000 videos per day, providing 20,000 “props” (the Fandalism version of a “like”) and 3,500 comments.
He said by various ways of reasoning, Fandalism will become a popular enough that it will gather advertisers like instrument manufactures.
Kaplan is planning for the uploads in few days, while musicians can sign up for the wait list and hope for the best.