Mobile Ownership Trend In BRIC Markets: Mobile Advertising Revenue In 2013 To Surpass $4.86 Billion In Asia pacific And Japan

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

As number of smartphone and tablet is ramping up, we could easily predict that the mobile advertising revenue in 2013 is going to create a new history. Interestingly, the demand of smartphones and tablets has continuously been increasing since the last couple of years even in the emerging markets. Before going further, we must know the mobile ownership trend in emerging markets. According to a Nielsen’s recent report, smartphone growth in BRIC regions (Brazil, Russia, India and China) is really incredible. However, majority of users in these country (except China) currently own feature phones.

Mobile Ownership Trend In BRIC Markets

More importantly, smartphone has surpassed the penetration of feature phones in China. On the other side, in India, Russia and Brazil, users are still more relying on their feature phones. In India, the world’s second largest mobile market in terms of subscriber base, feature phones account for 80% of the mobile market, while in Russia, feature phones account for 51% of overall mobile market. However, in Brazil, there’s no any such split between feature phone and smartphone; 36% of mobile users are having smartphones, while 44% owns feature phone. Besides, there’s also a demand of third category phones–multimedia phones–in these emerging countries.

Mobile ownership trend in emerging markets

Actually, these multimedia phones feature touch screen and/or a QWERTY keypad, but don’t have any installed smartphone OS. It’s pretty much clear that China is on the track to leapfrog the US in terms of smartphone shipments by the end of this year.  Interestingly, China has now become one of the best markets for Apple, and it’s going to be the largest market for the world’s leading technology company (Apple) soon.

Advertisements

Mobile Advertising Revenue In 2013

It’s true that the growing popularity of free mobile contents (through mobile  apps) has created a big impact on mobile advertising. At the time, a significant number of developers and publishers are currently working hard to monetize their contents on mobile. As per Gartner’s latest report, worldwide mobile advertising revenue in 2013 will crossover $11.4 billion figure, up 18.75% on 2012’s $9.6 billion.

In terms of ad growth,  the firm has predicted that ‘Display ads’ will grow faster than ‘Search ads’ this year. Asia-Pacific region is expected to keep its dominant position intact in mobile advertising revenue in 2013, and also in the next three years. The global mobile advertising revenue would surge 400% to $24.5 billion by 2016, in comparison to 2013.

mobile advertising revenue in 2013

The global mobile advertising market is growing with galloping pace due to higher uptake of smartphones and tablets.  However, the traditional advertising models (including newspaper and magazine) is continuously been declining due to rise of smart mobile gadgets. Users’ engagement on mobile devices is quite high compare to other advertising media; people frequently click display ads on their smartphones or tablets.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This