50% Consumers To Buy Smartphone In 2013: Screen Resolution And Price Will Be Deciding Factors [Report]

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market.

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country...

There’s no need to explain that Smartphones and Tablets are determining the world’s trend. It seems that consumers are moving away from using “single-use” devices, and they are more likely to opt those devices which could perform multiple tasks at a time. According to a recent survey report from Accenture, covering 11,000 consumers worldwide, the global trend is currently being influenced by Smartphones and Tablets. The firm has reported that Smartphones, PCs, HDTVs and Tablets are among the top gadgets that users are likely to buy in 2013. 41% of respondents are likely to buy Smartphone this year, followed by 36%, 33% and 23% consumers those are planning to buy PCs, HDTVs and Tablets respectively.

However, the survey was conducted on 16 different types of consumer electronics categories including Smartphone, Tablet, basic TVs and e-readers. Over the past four years, it has been noticed that consumers are increasingly being attracted towards those devices that let users to send/receive emails, watch TV shows and share images on social networking sites.

At present, majority of respondents (50%) in emerging countries are more likely to own Smartphone in 2013. However, just 33% of respondents in the matured markets are willing to purchase Smartphone in the next 12 months. At the time, consumers want to make distance from ‘single- use’ devices such as Gaming console, portable music players and more, and this is the main reason why just 6% and 9% of consumers in the matured and emerging markets plan to buy gaming console in next 12 months period.


why user prefer smartphone

It’s pretty much clear from the report that some factors like price, security solution against hackers, screen resolution, device size and more are responsible for the purchase of electronic gadgets such as Smartphone, Tablets and PCs. However, majority of consumers (75%) purchase Smartphone on the basis of price, followed by 71% and 67% consumers purchase these devices after considering security and screen resolution features respectively.

Furthermore, the online activities on Smartphone, Tablets and PCs have tremendously been mounting up. In 2012, 77% of consumers (respondents) accessed online mailbox service on their internet connected devices, followed by online gaming (41%), online photos-video storage (37%) and music streaming (29%).

consumers awareness towards Operating system

Interestingly, each and every Smartphone users know the name of mobile operating system installed in their device. However, the awareness towards OS is little-bit lower among Tablet and Ultrabook users compare to Smartphone users.


Please enter your comment!
Please enter your name here

Latest News

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

OYO, Pandemic and Future: CEO Agarwal Makes Big Claims

If there is one sector at which the pandemic really took a swing, it is the hospitality industry. But that's not the...

UPI Transactions To Cross Record 6.5 Billion In Q4 2020

The number of UPI transactions has crossed 2 billion mark in a second consecutive month. With that, it's clear that the number...

Facebook Acquires Kustomer: Social Commerce Is The Next Big Thing, For Sure!

In a bid to strengthen its social commerce’ arm, Facebook has recently paid top dollar for their recent acquisition.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This