It seems like the days aren’t too far that Facebook outpaces PC users growth especially on the back of India, Brazil and the US. Finally Facebook user count for mobile is no more undercover, an analysis unveils the mystery of mobile active users. The interesting part here is that, the Facebook’s Android user base is escalating much faster than its iPhone user count, but Facebook on Android devices is found on lower percentage.
66 million Android users and 91 million iPhone users were noted as Facebook’s mobile active users as of September 2011 was. In December 2011 Android surpassed the iOS app, later in November 2012 Facebook’s Android user base reached to 192.8 million while iPhone had 147.2 million Facebook user base. This proves that Android has a major hand in Facebook’s reach of 604 million mobile users by the end of Q3 2012.
RIM’s BlackBerry still has a significant Facebook user base of 60.2 million as of December 2012, which was negligibly up from 48.9 million in November 2011. Unfortunately, PlayBook tablet’s Facebook app had just 690,000 users by December 2012. Meanwhile Nokia had 15.7 million users by November 2012, and Windows Phone had only a few million Facebook users.
Coming to Facebook messenger, after releasing this standalone app for iOS and Android in August 2011, a month later, it had almost 3 million users. Growth picked gradually and it had 10 million users on each platform by November but later saw fall in Android platform in 2012. By late November 2012, Messenger’s monthly active users reached to 22.8 million iOS users, 32.3 million Android users, and 1.6 million BlackBerry, in total 56.7 million users (MAU). This sounds impressive but Messenger still lags behind several international messaging apps.
Remember Facebook had released a camera app?? Definitely Facebook had planned to do something unique with photos and it signed its deal with Instagram. Though Camera offered its own filters, a powerful bulk upload option, and more cropping flexibility and etc made it quite popular, it dint really work well as Instagram had already stabilized user base and it surpassed 100 million users in September 2012 while Facebook’s camera has a lackluster performance with only 1.5 million Mobile-Active-user.
Finally, why was Facebook hiding these good numbers from us? Is it because it was tough to crunch those numbers?