How Creative Are You With Your Social Media Promotion – India’s Best Facebook Campaigns Of 2012

Must Read

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Facebook 2012 saw a massive number of Indian brands exploring the platform in their own ways. From product launches to target celebrations with fans, brands and their agencies tried all marketing tricks to engage with their users.

The best 10 Facebook campaigns of 2012 in India is listed here, these are not been rated but have been picked up on the basis of factors like aligned with objective, creative thinking, following guidelines, etc crunched by Lighthouseinsights. Below are the list of these campains:

  • Kotak Mahindra: The most interesting campaign on Facebook, anchored by actor an Vinay Pathak – truly justiced the role of Subbu. The ‘Subbu sab janta hai’ have gone a long way in spreading awareness about Kotak Mahindra Bank’s savings schemes.


  • Twist Of Taste On Fox Traveller:Twist of Taste’ was back with Michelin star chef Vineet Bhatia as its Food expert.  The great way of the campaigning was done which engaged followers – a good landing page, along with videos and user generated content.

foxtraveller_facebook-campaign

  • Drive With MTV: This campaign was just like an online reality show. the user generated content was used in the launch which made it quite interesting, which includes updates, videos and visuals which kept users engaged for longer time.

nano_drive_mtv_campaign

 

  • Nissan: Nissan offered a day trip for fans and their friends on the Nissan Micra, to promote the new launch through the FriendsTrip Facebook contest. Indeed, FriendsTrip is an unique move to spread the feel of owning a Micra and having a good time along with friends.

  • BMW: BMW India invited fans to be creative with their latest X1 series giving them a 3 days/2 nights stay at Munich, Germany which  included a chance to visit the BMW Museum and plant. It also let the fans to design their own cars as well as the design of the app was a smart way of campaigning.

  • KFC:  KFC had a hunt for RJs amongst its Facebook community who would host the Radio KFC, a branded channel playing a mix of international music in KFC stores. 

Radio_KFC_RJ_campaign

  • Louis Philippe:  Louis Philippe, to promote its latest Autumn/Winter 2012 Bloomsbury collection, the brand launched a fun mystery thriller campaign “Mystery of the Stolen Wardrobe”, where fans get to play Sherlock Holmes and discover the new collection.

  • ibis: ibis is a French hotel group Accor owned ibis brand group of economy hotels. It launched the world’s biggest virtual pillow fight on its Facebook page for its fans. It was designed to let fans discover the new ibis family of hotels in a fun way. The top 10 scorers where given a 3-night stay at a select ibis family hotel.

Ibis_the_pillow_fight_campaign

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Will YouTube’s New Feature Kill TikTok?

After Facebook, it's Youtube that has been closely monitoring the exceptional growth of TikTok. And, the new...

Facebook Messenger Desktop App: The Rise Of Zoom Has Caught The Attention Of Zuckerberg?

Facebook Messenger Desktop app is making waves, and all because of an unexpected and sudden rise of Zoom - a video conferencing...

A New Coronavirus Scam Is So Lucrative That People Are Falling Prey To Scammers Easily!

Fraudsters are out once again to steal your money and this time they are banking on a new Coronavirus scam.

What Businesses Need to Know About the Instagram Algorithm in 2020

Every social media platform, whether it’s Facebook or Instagram, is driven by an algorithm that controls the content exposure. This is the...

GRE And TOEFL Exams Now Will Be Undertaken From Home: Will Covid-19 Redefine Education Sector?

The sudden outbreak of the deadly pandemic Covid-19 has forced the existing education systems around the world to now rely on digital...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the entire job market in India....

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This