Global Media Ad Spending To Grow At 5.02%:Expected To Reach 628 Billion By 2016 [Report]

Must Read

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market.

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey...

Businesses and organizations worldwide are showing more confidence in advertising. Despite of economic slowdown in many countries the advertising industry is expected to grow at blooming rate for coming years. This flourishing growth is driven by high growth in internet Ad spending and increased investment in emerging markets. Global advertising spend in 2012 has grown to $518.78 Billion as compared to $492.25 Billion in 2011(5.4% change).

Latest report from e-Marketer reveals that Ad spending is expected to rise at the same blooming pace till 2016. With an average rate of 5.02 %, by the end of 2016 it is expected to reach $628 Billion.


Global Advertising spending trend
As per the reports of 2012(in the first half), internet Ad industry is the fastest growing among all type of Ad industry, followed by Radio, Cinema and Outdoor Ad industries growing with 6.6%, 5.9% and 4.7% YOY growth rate respectively. Interestingly, Television is still the hot favorite among the ad industry as it contributed  61.4% share in global Ad industry in first-half of 2012. Internet Ad spending in spite of 7.2% growth (in first half of 2012) has a negligible contribution of just 2.6% in Global ad Spending.

It clearly indicates that despite of being the fastest growing ‘Ad type’, Internet Advertising industry is still far behind than maturity. A very big chunk of advertisers and marketers still don’t hold confidence in Online Ads.This could be due to the fact that top sectors – ranked upon percentage of spend – are mostly unmeasured e-markets and their online business penetration is either negligible or very low.

Advertisements

World-wide growth of Global Ad spending

Latin America showed the fastest growth where Ad spending this year is $34.66 Billion, up by11%. Ad spending in Latin America is expected to reach $51.33 Billion by 2016. Asia Pacific, Middle East and Africa, are showing promising growth, while North America and Western Europe will experience a sluggish growth. The growth in emerging markets like Asia, Africa and Latin America is in conjunction to investors, who are looking to invest more in emerging markets. Even the economy reformation in these emerging markets  is just another important factor behind strengthen Ad spending capabilities. Unfortunately, western Europe and U.S. are still going through tough time and advertisers are, apparently, not ready to open up to market aggressively

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Hundreds Of Email Accounts Of C-Level Executives Are Up For Sale, And It’s Scary!

The email accounts of numerous C-level executives around the world have been compromised and a threat actor is now selling their credentials...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India as they have minted close...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This