Indian Automobile Industry on Social Media: Interesting Facts About Spending on Social Marketing In India [Report]

Must Read

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

How Video Conferencing Services Are Changing Conference Calls

Video conferencing has become something of a norm during the COVID-19 crisis, but even before the virus...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

At present, the Automobile industry is one of the largest and fastest growing industries in the world. Automobile brands are implementing social media presence as a powerful strategy to build community around their brand. Brands are concentrating on driving conversation with the users of social media which helps keep intact with the users and share information.

Indeed, it is a big decision for most buyers’ to purchase an automobile. Social media helps these brands to detect useful insights or contents the user generates in these platforms to understand consumer preferences.

An analysis of a social consumer’s perspective towards the top automobile brands operating in India gives insights about – how Indian Automobile Industry fares in the mind of an average Social Indian Consumer. A real time monitoring tool – Radian6 – was used to extract conversations about the presence of the following automobile brands in India on Facebook and Twitter.

Advertisements
 Few interesting facts from the analysis:
  • The Indian automobile brands are preferred more than their foreign counterparts in India, accounting for 53% of the share of voice.
  • The popularity of the various automobile segments in India is comparable, with Hatchbacks and SUVs being slightly more popular than Sedans.
  • Price is the imperative factor with respect to discussions about automobiles, followed by the features.
  • Surprisingly, safety is considered to be the least important aspect of the discussion, with only 8%.

The above are the important aspects of discussions in 72% of the conversations. Since, social media conversations about brands can potentially toss their reputation, these need to be continuously followed and responded to, wherever required.


Social media marketing

 Spending on social market  in India:
  • One of the better ways to formulate your spending budget would be to study what other companies are doing. But most of Indian companies are hesitant in sharing their data and unfortunately only vague numbers are available. Also the Indian companies have doubled their spending on SMM during the last year.
  • Evaluate what the U.S. based companies are spending, keeping in mind that small Indian companies cannot actually compete with the current spending structure there, so it’s better to stick to the data which is a couple of years old.
  •  In the west, the idea of social media marketing is quite developed and most of them are quite interested to invest in this and then keep a close control over the activity. On the contrary, developing countries like India are still struggling with the idea and investment doesn’t seem in a near sight.
  •  According to a recent survey conducted by Associated Chambers of Commerce and Industry of India (ASSOCHAM), Indian companies spent over Rs. 1200 crores which is expected to hike by 2015 with 10, 000 crores. But this scenario right now is limited to social media platforms like Facebook and Twitter. Globally around Rs. 23, 000 crores are invested in social media marketing social networks.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global E-commerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This