On-Demand Content To Rise: 85% of TVs Will Be Internet-Connected Smart TVs By 2016 !

Must Read

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up!

Since 1920’s, when Television was invented, it has dominated the global media for nearly a century. Television has 61.4% share in global Ad spending, and still entertains largest audience worldwide (since there is no worldwide body which tracks exact figures related to audience of Television, however it is supposed to be more than 4 Billion). In this era of technology, with a flurry of mobile devices coming in, consumers now want content on demand. They want to watch, what they want and when they want.

“Change” being the only constant in the world, things around the world have changed and so has the primitive television. With digitalization of Television, users can now record digitally and watch at their own leisure; users can set up parental controls so their kids can only watch what they want; and users can create favorites for easy return. Now with the smart TVs and IP TVs coming into picture, television is going to change further. Since these smart TVs are connected to broadband internet connections, users can now search content, browse videos and even run applications on their smart TV.

Gartner, has predicted, 85% of all the flat panel TVs produced in 2016 will be smart TV. Worldwide unit production of flat-panel smart TVs will grow from 69 million in 2012 to 198 million in 2016. Nearly 3X Increase in demand, but however, providing smart TVs alone would not stimulate users demand. Manufactures have to come-up with some path-breaking features, which would coercion the users to buy their smart TV.

Advertisements

“In the end, the choice may be all about the extra content that one TV brand offers over another. Consumers will be asking questions such as, which Internet TV services can the TV access? Are these the sites I think are valuable? Can I use my Smartphone or tablet with this TV?” said Paul O’Donovan, principal research analyst at Gartner.

growth of smart tv

Television being the most influential source of media (it influences 64% searches on internet in India) is also becoming the central component in bringing together the multiple screens. Smart TV has to be more interactive, should enable viewers to access  wide range of content that, until recently, these features have only been available on PCs, Smart phones and Tablets. Smart TV producers should always remember; content is the king, if users are provided with what they want in minimum time, their product will definitely emerge as a winner.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in a week. If that's not...

Personalization Is The Secret Sauce Behind A Successful E-Commerce Business

E-commerce personalization offers an exclusive experience to consumers by showing them product recommendations, content catered to their interests, and offers based on...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance. The trailblazer’s...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up! Micromax has...

The Future of The Workplace And Retraining in 2020 And Beyond

The pandemic has upturned businesses, lives, and even the outlook of our future. It has caused millions to lose their jobs, and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This