With 200 Million Active Users Per Month, Twitter’s Daily Active Users Grew By 100% Over A Year

Must Read

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared...

Twitter-200 million usersEvery day, millions of people turn to Twitter to connect to their interests, to share information, and find out what’s happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not.

Twitter has shown escalating growth in its user base. Twitter has announced that, it has over 200-million monthly active users now. In July 2012 the site had over 170 million users, with 500-million registered accounts. The active user tally is, of course imperative to measure the site’s status. This number indicates 17% growth in the half year until today.

Back in march, it had announced over 140-million user base, with 340-million tweets per day, up 42% to 60-million user base and 400-million tweets per day, in just a period of 9 month. Interestingly, Twitter had 100-million monthly active users in September 2011, with 50-million daily active users. These numbers screams out the truth that twitter has grown by 100% in terms of daily active users. There is 40% growth from September 2011 to March 2012, in a period of 7 months – referring to its daily user metric scale and 42% from March to December 2012. The numbers show decline in the growth pace considering the period-of-growth, but 60-million new monthly active users in a 9 month period is highly considerable and a consistent pace of growth, compared to 40-million in a 7 month period.


Twitter is also briefly dabbled in the eCommerce space back in 2010 with its Early Bird initiative, it earned revenue from the sales. However, this effort was shut down after just a few months. Along with this, Twitter has focused in setting up its suite of advertising products — Promoted Tweets, Promoted Trends and Promoted Accounts — by rolling these features out to number of  more countries and giving advertisers additional tools to better target specific users. These efforts are expected to generate more than $1 billion in annual ad revenue by 2014. Astoundingly, Twitter, is now taking significant position in retailers’ strategies for this holiday season too.

With the escalating popularity, I feel few reasons may have popularized Twitter,

  • User friendly interface – a complete no-brainy too can use it.
  •  Everyone has an account – family and friends.
  •  Many celebrities on twitter – one of your favorites too?
  •  Accessibility through cell phone – share and receive tweets anytime and anywhere.
  •  A source of marketing – people can access information through it.

Hence, Twitter is a unique combination of open and unfiltered tweets delivered in a simple, standardized 140-character unit. These tweets allow users to share and discover what’s happening via any device in any time.

Hopefully, Twitter continues to grow with more integrated apps, in coming years. Also, uniqueness is the critical differentiation of Twitter from other networking sites. Twitter is about real-time, open conversation. Anyone and everyone can get-together and talk about various topics ranging from, the big game, the awards show, a premiere, the finale of a cricket match, wedding of celebrities or the current situation happening around. It’s real-time, real conversation with real people. Thanks to social networking sites, way back in history, could a layman be part of a conversation with hundreds and thousands of  the people across the globe, in real-time?


Please enter your comment!
Please enter your name here

Latest News

Why Is Access Dots Touted As A Must Install App for All Android Smartphone Users

Are you an Android user and missing some of the much-needed security features that iOS 14 users...

₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his position at the top for...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This