Best LinkedIn Company Pages Of 2012: What Do Professionals Look For !

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really...

Social media has been the most democratic and extensively growing platform over internet, with 1.4 billion users. LinkedIn with 187 million users, the world’s largest professional network. However, Facebook has over 1 billion users and clearly dominates this platform. Both, Facebook and LinkedIn – the two biggest online networking websites are competing neck to neck to achieve a standardized place in the industry. LinkedIn is more popular among the professionals and intellectuals where, Facebook is more popular among the fun lovers.

LinkedIn is a platform which connects customers, prospects and industry experts. With 2.6 million companies on LinkedIn, it has become an essential social network for corporates, especially those in B2B, to leverage in their communication plans. Earlier this year, in order to make itself more engaging LinkedIn launched its enhanced “Company Page”. Company page is a centralized location where a user can look for company updates, products launched or information over existing ones, services, business opportunities and look out for job openings with in the LinkedIn arena. Similarly companies can go and highlight their products, services, engage with target audience, share job opportunities and convey their messages. The analytics tab is only visible to administrator, which gives–momentous information–who all are following, what is appealing to them, who all are viewing your page etc. However one needs to have a paid account to avail some of these facilities.

To enhance its initiative of Company Page, LinkedIn conducted a survey and came up with the best company pages of 2012. It clearly shows how companies are showcasing their brands and targeting audience. Apart from the companies listed below-Aurecon, CNBC, INSEAD, IT Media Group, Magna Powertrain, Pacific Dental Services, Walt Disney and Xactly corporation are also featured in the list.


With a compelling tagline on the homepage -“show customers a relevant experience and they’ll show you their loyalty”- with 107,184 followers Adobe tops the list. The company page features – intro video, recent blog post and tweets. Most importantly, 52 products with dozens of recommendations and different cover picture for each page made it look interesting .

HubSpot, an inbound marketing software company, with 20,887 followers also features on the list. Also, the company Page offers demo of their products. with such a presence, customers are forced to use your products at least once. Along with 10 products and 72 recommendations, it also has very interactive posts and tweets.

Indeed, 75% of fortune 500 companies use LinkedIn to hire employees. HireVue on demand video interviewing service is also showcased in the top-12 list. HireVue might only have 636 followers but with enchanting description, frequent blog posts and a nice product rightly brings them on the list.

TATA consultancy services the only Indian company to feature on this list. With over 295,492 followers, very impressive intro-video and over hundred recommendations justifies its position.The Indian IT giant has 164, 812 connected employes, 64 job offers, highly interactive posts clearly suggests-You don’t have to sell-just become-go to expert, and your customers will come to you.

Company page rankings clearly suggest that companies just have to be interactive, engaging and innovative about their pages; they need not be a IT giant or a billion dollar enterprise.


[slideshare id=15597888&doc=bestcompanypagesof2012-121211195945-phpapp02]


Please enter your comment!
Please enter your name here

Latest News

Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This