Apple mobile OS platform has always been attracting to users as well as developers. The latest version of the OS (iOS 6) had seen an impressive adoption in one month since its launch; more than 61% of iOS users upgraded their device in October end. Really, as adoption of iOS 6 version is mounting up, it could be a great hearsay for third party iOS app developers.
Just two days before, Google launched its ‘mapping app’ for iOS 6, which is expected to fuel the OS adoption. A mobile ad network that use to track uptake in iOS 6 adoption–Chitika–has found a significant uptake in users upgrade (just in a day and a half since the launch of Google Map). The average number of iOS 6 went to a very high figure (72.77%) when Google Map was released at midnight ET on Dec. 13, further it reached to 72.94% as of 2:24 PM on Dec. 14.
Apparently, releasing of ‘Google Map’ for iOS 6 was really one of the best kept secret in the world for users. Of course, it would be a great news for those who were unwilling to buy iPhone 5 due to lack of Google Map. There’s also a possibility that iOS 6 adoption could surge in the near future as more people will become aware with availability of Google Maps for iOS 6.
According to a poll conducted by Piper Jaffray in the U.S., 53.3% of consumers are likely to buy an iPhone 5 in the near future. Of these, 54.9% (respondents) opted the iPhone in October, which was a bit higher rating than 47.4% in September.
More than half of the U.S. customers, those are planning to own Smartphone, are likely to get their hand on Apple’s iPhone 5, while 35.3% (respondents) are willing to opt Google’s Android-powered Smartphone. As for the remaining Smartphone players, 6.5% and 4.9% of users are planning to buy a Windows Phone and BlackBerry respectively in the new future.
Piper Jaffray survey has found that the purchase trends for the iPhone 5 (this year) are quite ahead of those for the iPhone 4S (last year). After 2.5 months since the launch, the demand index for the iPhone 5 has mount up between 30% to 40% over the iPhone 4S. In other words, increasing demand of iPhone 5 (now due to Google Map) could boost iOS 6 adoption in this holiday season.