E-Commerce Platform Improvement Is The Top Priority For Businesses In 2013 [Report]

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

The emergence of social media and digital advertising could be the biggest drawer for advertisers and marketers but E-commerce platform improvement is the top priority for businesses in 2013. According to a latest survey, done by SLI Systems, 18.4% businesses are looking forward to enhance and improve their E-Commerce platform next year to leverage fastest growing internet penetration across the globe.

However, getting their traffic via Search Engine Optimization (SEO), is the second most priority on the list for businesses, followed by Mobile witnessing explosive growth worldwide. While farther one was favored by 17.5% respondent against 14% for latter one.

When it comes to marketing, ‘engagement’ has emerged as the biggest pain point for E-commerce businesses. Therefore, 63% E-commerce sites want to focus (and expand) over improving their engagement rate against 62% who wants to attract more customers in 2013.


E-commerce Market projection 2013

Interestingly, relevant search results would be the main driver for E-commerce businesses in choosing search app and search service. While 46% websites voted in favor, 19% preferred to have ease-of-use as the primary criteria while selecting Search service for their website.

The other amazing outcome from the survey report is that 40% of E-commerce companies are willing to go by mobile or enhance their mobile presence in 2013 against 35% who already have mobile website currently. Interestingly, 20% of such companies are also planing to launch their Mobile App to reach out more Smartphone users by leveraging upon constant excelling technology adoption.

The digital activities and initiatives would be playing a crucial role in 2013. Asia being the biggest continent, in terms of internet and mobile users, its contribution in the growth is quite vital. However, Talent Crunch and Low Budget are the prime challenges for APAC companies in 2013 which could also jeopardize projections of 2013. Majority of companies are showing promising signs to counter these challenges by excelling the capabilities of their existing talent pool and by allocating larger share of their marketing towards Digital marketing.


Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This