YouTube’s NextUp: Not For Fledgling Video Stars !

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round...

What Convinced Apple Inc. (AAPL) And Google Inc. (GOOG) To Kill All Long Hauled Patent Litigation Cases ?

Apple Inc. (NASDAQ:AAPL) founder Steve Jobs had famously declared that he would unleash “thermonuclear war” against Google Inc. (NASDAQ:GOOG). The battle against Google...

Are you a video star with dreams of Internet stardom? Dancing in your head or singing your throats out, but unfortunately, none of those Music Factories sponsoring you?  But, bridging gaps between fledgling and widely popular? Perhaps this is the time to gear up for YouTube’s NextUp program is what you need. Well, entire networks of YouTube creators have sprung up to spur partnerships and leverage. The network effects that occur when various talented and popular YouTube personalities work on a project together and cross-promote each other.

Right now YouTube is looking out for passionate, hardworking and motivated YouTube creators. To enter they will have to collaborate with another creator of their choice, and inform YouTube the topic the duo wants to film together. For this YouTube will choose 30 creators who have decided to team up and create videos together. Also, YouTube will provide them funding worth $3,000- to use in videoing their talents, $4,000-worth of equipments and two weeks of camp (which is planned to January and march coming year) to help them upgrade their trade tricks.

Alumni’s such RatedRR, FinalCutKing and 215 others have turbocharged their careers and have already taken their channels to a next level with the help of YouTube and even this time these collaborations will see their future enlightening with YouTube.

Advertisements

Behind all these, something interesting to know is about the selecting criteria, turns out each creator must have at least 10,000 subscribers. So this time it seems YouTube is more Interested to promote undervalued channels rather than to discover unknown ones.

I guess creators who are great, yet unknown, have to be discovered and the support has to be given rather to one having 10,000 subscribers. This has created even higher barriers to entry than the previous versions. It seems like every time YouTube comes out with a new NextUp (or Next Chef, or Next Vlogger, etc) the level you have to be is ALREADY just to ENTER are higher.

Next vlogger had the barrier set at 5,000 subscriptions or 1 million total views, this time it’s 10,000 or 1.5 million (NextUp). I find that once you’ve reached the levels that keep being set by these programs you’ve ALREADY made it. More investment into the up-and-coming creators needs to be focused or at least leave the barriers as to be at the same level from contest to contest so that one can strive for that goal when the next one comes up. If the finish line is kept moving away it’s going to be impossible for upcoming creators to ever get into these programs.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Why Is Apple Watch Series Selling Like Hot-Cakes!

Apple Watch, the iPhone Maker’s biggest innovation when it comes to health-tech, has been doing phenomenally well...

Google Is Dragged To Court For Spying On Employees And Firing Them!

It seems like Google is finally going to pay their dues for spying on their employees! According to a...

Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round of funding. After the new...

Pre-Pandemic Level Job Recovery To Not Become A Reality Till 2024!

The COVID-19 pandemic led to millions of job losses all around the world. Now, while many reports suggest the global economy is...

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on the internet and specifically targeting...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This