India Could Perceive Opportunities In Mobile App Development: Mobile App Industry In India To Hit INR 18.04 Billion In 2012

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As number of smart devices (smartphones and Tablets) is gearing up in India, demand of mobile applications is also moving up with the similar fashion. This is the reason why India has become one of the favorite places for app developers. Just two months before, Gartner predicted that Indian application software market will crossover $225 million figure in terms of market revenue by the end of 2012, up 22.6% compare to the last year. And also, mobile apps is expected to leapfrog desktop applications by the proportion of 4:1 by 2015.

According to a recent report from Internet and Mobile Association of India (IAMAI), mobile app industry in India is expected to hit INR 18.04 billion (nearly $330 million) market in 2012. But how is it possible? Gartner predicted cumulative applications’ revenue (desktop and mobile combined) that will reach $225 million by the end of this year. On the other hand, IAMAI’s recent report reveals mobile application alone will account for $330 million revenue this year. However, due incredible rise in demand of mobile apps in the market, it’s really tough to predict whether the mobile apps industry in India will surpass the figure or not. But, as global and local smartphone and Tablet vendors are trying to make their presence in country, it seems that the industry will achieve the milestone.

This time, vendors are aggressively focusing on to create a strong mobile ecosystem around, which requires a significant number of apps on the platform. In fact, Apple App Store and Google Play Store have surpassed 700,000 and 1 million approved apps figure so far, and they are still keeping their nose on the grindstone to lure more number of app developers towards their platforms.


Mobile App Industry in India

Recently, Microsoft hosted a “Windows8 App Fest” in Bangalore (India). The event was organized especially for app developers in order to encourage them for developing apps for Windows platform. More importantly, India is the world’s third-fastest growing mobile app market, expecting to lead U.S. and five leading European countries in terms of mobile app development by 2016.

At present, there are 9,000 app development companies in India. With the growth of domestic app market in terms of user base and download number, more number of mobile app developers are concentrating to create a significant number of apps. IAMAI has predicted that India would be among one of the biggest mobile app market by 2016.

Factors such as gross domestic product (GDP), increase in average income and smartphone shipments in the country are currently playing vital role in the growth of mobile application market. However, majority of app developers are currently using Java platform for their apps’ development; more than 70% of new enterprises applications are expected to be disseminated on this language alone by the end of 2017.

Now, global mobile app market has become broad; the cumulative revenue of global mobile market would surpass $30 billion by the end of 2012. The figure includes money from pay-per-download apps, subscriptions, in app purchases and in-app advertisements. In addition to these, the app development market has created a huge job opportunity globally, making 450,000 jobs across the world. In the context, mobile app industry in India is also going to play an important role in national GDP and job creation in forthcoming years.


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