The U.S. Smartphone Market Is Approaching To Saturation: China To Leapfrog The U.S. In Android And iOS Install Base By Q1 2013

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The explosive adoption of Android and iOS devices has changed the life style of people around the world. Nevertheless, the number of Android and iOS-powered devices is increasing with galloping pace day-over-day. According to a mobile analytic and ad company “Flurry“, examining the growth rate of the smartphone ecosystem globally, growth of the Chinese smartphone market is expected to top the U.S. install base by early next year. The firm has prepared the report which includes the impressions (the data from 250,000 apps running on 750 million devices worldwide) of a billion iOS and Android devices  in three quarter period (October 2011-12) across more than 220 countries.

As per report, the current smartphone ecosystem is expected to generate $10 billion by the end of 2012. With huge application coverage, the firm reveals that 90% of Android and iOS devices were active during the month of October this year.

The chart (below) shows a list of top 10 markets by their active iOS and Android user base during October 2012. The U.S. and China dominated over other eight countries in terms of Android and iOS install base during an average period of 12 months  (three quarter period ending October 2012). The Install bases, Android and iOS devices, in the U.S. and China were atleast five times larger than any other country including the U.K, Japan, France South Korea and Canada as of October this year.

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One of the most noticeable point in the above stats is the growth rate of Android and iOS install base in China. Although the U.S. has also shown an impressive growth rate during last 12  months, ended October 2012, added 55 million net active users during the period, but China remained outstanding with 125 million new additions during the same period.

As the install base (Android and iOS devices) is ramping up in China, it’s not so astounding that the country will surpass the U.S. in terms of number of smartphones. It’s really tough to believe, but it’s true that the growth rate of smartphone in the U.S. has reached almost to the saturation level.

In terms of year-over-year growth rate, China’s install base of iOS and Android devices showed off highest 293% Y/Y growth rate over top 10 listed countries in the above figure, while Vietnam and Columbia demonstrated 269% and 260% growth during last 12 months period ended October 2012 respectively. Besides, Colombia, Venezuela, Ukraine and Philippines also succeeded to enter in the list of top 10 countries in terms of Y/Y Android and iOS device growth rate.

Furthermore, the distribution of iOS and Android app sessions dropped in the U.S. to 29% as of October 2012, from nearly 48% of app sessions in October 2011. However, rest of the countries in the list recorded growth in app sessions from 27% to 39% during the last 12 month period, ended October 2012.

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