iPhone Users’ Loyalty Declining: Is It Due To lack Of Innovation Or Apple’s Negative Press ?

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Abhishek Singhhttp://dazeinfo.com
An Engineering Graduate, Fervent Industry Analyst, passionate about mobile, innovative technologies and Entrepreneurship.

It seems that iPhone enthusiasts have left their rose-tinted glasses from Apple’s products. According to a survey conducted by “Strategy Analytics” in 2011, 93% of Apple smartphone owners in the U.S. planned to buy new iPhone in future. But now, iPhone owners’ loyalty for the product has declined below of 90%; Now just 88% iPhone owners in the country are likely to buy another iPhone down the road. On the other hand, in Western Europe,  the figure has dropped to 75% this year compare to 88% in 2011.

Lack of Innovation Or Negative Press

Now, iPhone users believe that there are number of products in the market that are similar to iPhone, or even better than it. More importantly, manufacturers are offering these competitive products at rationale price tags. Actually, iPhone 5 has been lashed out by detractors for lack of innovation, and Apple’s negative press is also somehow responsible for declining of iPhone owners’ loyalty.

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Apple has succeeded to retain existing users, besides it endeavors to entice new users. But the negative presses have affected the company’s credibility. Apple’s new iPad was scrutinized by the regulators in the U.K. and Australia for not complying the agreements for 4G connectivity.

Apple launched iPhone 5 in late September and it was the first time ever when the company dumped ‘Google Map’ from its smartphone. The company introduced ‘Apple Map’ with iOS 6 on iPhone 5 , but it has been criticized for poor navigations. Apple Map has confined with severe mapping issues such as direction, public transit information, awkward satellite photography, misplacement of landmarks and more.

Will Apple Ever Approve Google Map For iOS ?

Citing to some familiar sources, The Guardian has revealed that Google isn’t optimistic that Apple will ever approve “Google Map” for iOS. It’s also speculated that Google is working on mapping project for iOS platform and the project is expected to be finished by the end of this year. However, iOS 6 users can bookmark ‘maps.google.com’ on their Safari browser, but if they are sitting for the launch of Google Map as a dedicated third party, then it would be their big gaffe.

Interestingly, iOS chief architect and Apple Map’s  leader—Scott Forstall—departed from Apple when the company has foremost need of him. However, it’s said that the company has fired Scott because he was responsible for dumping ‘Google Map’ from iOS 6, and also, he suggested the company to embrace ‘Apple Map’. ‘Apple Map’ is considered as one of the biggest mistakes of the company. In October this year, Apple’s CEO–Tim Cook–had to issue a rare apology on behalf of the company for its mapping app.

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Currently, more than 200 million devices have iOS 6 updates and all are stuck with same mapping issues. However, it’s also rumored that Apple is little interested in approving an official ‘Google Map’ for iOS.  It’s well-known that Apple and Google are biggest rivals to each other in smartphone segment. Recently, Apple has released its iOS 6.0.1 update in which, Apple Map has been little-improvised. It depicts that Apple does not want to move back to see mistakes what it has committed before. And we should consider that Apple is working on its own mapping and it would like to incorporate Google Map.

Whatever the matters, but why would users be suffered ? Apple is rigid with its decision, whereas iOS users are not willing to embrace ‘Apple Map’.

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