Mobile Advertising Statistics: Apple iOS Makes Publishers 2x Richer Than Android, Finance And Games Ads Generates More Revenue !

Must Read

Ambani To Lock Horns With Musk Over Future Transportation Tech!

RIL Chairman and Asia’s richest man Mukesh Ambani has decided to lock horns with SpaceX and Tesla founder Elon...

Google Will No Longer Track Users Across Multiple Sites: Pledges To Adopt Pro-Privacy Ad Buying Tools!

Google’s advertising business is all set to undergo some major privacy-pro changes. In what can only be called a...

Amazon Had No Evil Intent As Painted By Kishore Biyani, Documents Reveal!

The ongoing spat between Amazon and Future Retail seems to become ugly with each court hearing, and Amazon is...

Digital Content industry is being driven by online advertisements largely and Operating Systems (OS) have got a major influence over advertisement revenue coming from online Ad impressions and clicks; we know it as eCPM and eCPC respectively. Interestingly, besides Smartphone market, Apple has emerged as a clear winner in mobile advertisement space, controlling 46.37% of total monetized smartphone traffic In Q3 2012, followed by Google’s Android with 25.66%.

According to a recent edition of the ‘State of Mobile Advertising’ report from Opera iOS leads the monetization space with an average eCPM of $1.64, beating its closest competitor Google’s Android by 100% margin which is reportedly performing with an average eCPM of $0.88. Interestingly, troubled RIM’s OS is attracting eCPM of $1.06 – 30% higher than Android OS.

Besides, Apple iOS is securing 58.40% of total mobile advertising monetization revenue – a 3x higher than Android and 16x higher than RIM OS.

Advertisements

Mobile OS monetisation share

Apple iPad Inventory: Publishers Should Be More Concern About

The highest eCPM out of all mobile devices is being served by iPad. Almost 4 folds higher eCPM rate allows publishers to pocket more revenue than any other mobile device. Though, the overall traffic by iPad is quite gloomy but Apple will strengthen its Tablet market share with the launch of iPad Mini. Currently 27% of global Tablet market is being served by 7-inch tablet and due to absence of Apple’s bet, Google Android is almost dominating this space. Apple iPad Mini is expected to cover atleast 50% of market share in next 3 -4 months. And the growth of iPad ( so for iOS) would be at the cost of Android. Consequently, iPad will record improved traffic percentage is coming few months which will have direct positive impact over the earning due to highest eCPM rate of iPad.

However, with the emergence of Microsoft’s Surface tablet which is expected to control 27% of Tablet market share by 2016 end, it would be interesting to see who succeeds to make bigger hole in advertisers pocket.

Finance & Investment Pays Out Highest For An Impression

When it came down to drill category based mobile monetization share, its Finance and Investment category Ads that generate highest per impression revenue for publishers, followed by Games. This clearly depicts those publishers who are more inclined towards ‘financial affairs’ are more respected for their invested efforts.

Interestingly, Games and Music categories Apps are the most downloaded app on iPad – Angry Bird rules the chart. And, the combination of Gaming App + iPad could make publishers to record the highest earning from their mobile inventory monetization.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Twitter Undo Tweet Button Is Not What Users Have Been Asking For Long!

Twitter Undo feature is helpful but rather confusing. Want to reconsider a spur-of-the-moment tweet? Worried the grammar Nazis...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This