Why Google Could Launch US$99 Nexus 7 Tablet ?

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Apple is likely to debut 7-inch  iPad Mini on October 23–just three days before the launch of Microsoft’s Surface Tablet. Now, Google appears to be readying another version of Nexus 7 Tablet. Rumors are revealing that Google could bring up a 32 GB version of 7-inch Nexus 7 Tablet in Q4 of this year. However, the Nexus 7 Tablet is currently available in two variants–8GB for $199 and 16 GB for $249.

The new 32 GB version of Nexus 7 Tablet is expected to be available at a price tag of $249, which is the same as the 16 GB models so far. It’s also speculated that Google could replace its 16 GB model with 32 GB version. Amazon is currently offering 7-inch Kindle Fire HD Tablet with 32 GB for $249 and this the main reason why Google has also decided to launch its 32 GB version of Nexus 7 Tablet at the same price tag. The device is expected to be shipped on November 5 of this year.

In addition to these, Google is also going to launch US$99 Nexus 7 Tablet in Q4 of this year. The new US$99 Nexus Tablet is expected to have ARM architecture single-core processor and a HUVA TN panel. The sources have also revealed that the new Tablet will be manufactured by Taiwan-based Quanta Computer. However, the new US$99 tablet would be launched in 8 GB memory storage version.

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It’s pretty clear that Google is going to intensify the competition in the Tablet segment. The starting price of Kindle Fire models is $159 and the rumored price of iPad Mini is $249. Google’s strategy could jeopardize the business of low-end Android Tablet manufacturers especially in emerging countries like India and China.

Last year, Amazon launched 7-inch Kindle Fire to entice a significant number of users to its retail store and it succeeded in its intention somehow. This time, Google is trying to repeat the same thing but its goal is different. Google is endeavoring to generate a huge mobile traffic and Apple’s recent decisions–dumped Google Map and YouTube from iOS 6— have beleaguered the search giant. 45% of mobile traffic for Google Map traffic was coming from Apple’s iPhones.

Google has currently strong mobile ecosystem and it wants to attract significant number of users towards its own platform to generate a pile of cash. Google is also currently working to monetize its mapping app and other services on mobile platform. The search giant is focusing on location-based ads services and it’s possible only when Android powered devices (having exclusive access of Google Play Store and Google’s services) will be in the hand of large population around the world. Nexus 7 for $99 is quite affordable and users can easily get their hand on the device what Google wants to do.

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