Do You Think Windows 8 Will Lure Consumers Away From Tablets And Smartphones ?

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Microsoft is finally going to launch Windows 8 next week and the company believes that the new OS could boost turnaround in sales of desktop and laptop computers. But the main challenge for the new OS is to lure consumers away from smartphone and Tablets. However, Microsoft could inveigle users by reinvigorating the concept of PCs.

Undoubtedly, Windows 8 powered devices will have entirely new look and feel. In addition to this, Microsoft is also set to invest a hoard of cash ($1 billion) on advertising campaigns of its Windows 8 and Windows Phone 8. Of course, it would be the highest ever spent on any campaign by the company. At present, the company is aggressively trying to overcome all roadblocks against the new OS.

Price Plays Vital Role: 

Advertisements

Microsoft’s endeavor could boost the shipments of lightweight laptops called Ultrabooks. But, the main hurdle for the device is its price-tags—-most of the models cost $1000 or more. This time, Intel needs to think about the effective measures in order to outclass the popularity of smartphones and Tablets.

Adding touchscreen into a PC is an expensive idea and really, it’s tough to entice Tablet’s users by this strategy instead of working on cost-reduction measures. At presents, a significant number of Tablets are available at the very affordable price tags. More importantly, both Intel and Microsoft have saddled a big effort to add new features to laptop computers only; they should also consider about ‘mouse and keyboard PCs’ (desktops). In general, why users will spend so much on new Windows 8 laptop if their old notebook can do what they need to do?

10.3 million units of Ultrabook PCs are expected to be shipped this year and more than half of shipments will occur in next three months. Despites of this,  PC makers are quite cautious to build big stocks of Windows 8 PCs this time. Demand of the PCs in the matured markets is lackluster, whereas emerging markets are going to play significant role in the shipments in upcoming years.

Shipment Is ‘A Major Concern’

Apple is doubling sales of iPad Tablets every year since the launch of the device in 2010. In Q2 (calendar) of this year, Apple shipped 17 million iPads. On the hand, the world’s largest PC manufacturer (until Q2 2012)—HP—succeeded to ship just 13.6 million PCs in Q2 of this year. Just 87.5 million PCs were shipped in Q3 of this year, down 8.3%  compare to the same quarter of the last year. Smartphones outpaced PCs in terms of shipments last year; 488 million smartphones were shipped against 414.6 million PCs. However, there are still lots of opportunities for PC vendors in the market.

Advertisements

Microsoft has attempted to bring some Tablet’s features on the PCs by adding flavor of radical new look so that users could easily be attracted. A slew of new Windows 8 laptops are coming this year either with detachable screens or with the screens that fold down over new keyboard. However, the success of Windows 8 could be seen only in future when consumer will embrace the Windows 8 devices.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This