Indian Mobile Internet Users Know Better About Their Mobile Data Tariffs Than The U.S. And U.K. Customers

Must Read

Mobile Internet usages in India have increased tremendously in the last couple of years. And it’s also pretty-known, 95% of mobile users in the country are still using pre-paid services. According to a recent survey report from Ernst & Young, mobile phone users in India prefer unlimited Internet data plans compare to usage-based plans. However, the survey report isn’t confined to India only but it covers 12 different countries as well, including the U.S., the U.K., China, Australia, and Russia.

In India, 54% of users (mobile respondents) are more likely to use unlimited mobile data plans at a fixed price in every month. Ironically, significant number of users are unaware with the adoption of mobile data services and data tariffs due to less participation of operators to explain about the value of new services. About one in three respondents (31%) admit that they don’t understand mobile data tariffs effectively, while one in five customers are quite accurate with judgment concerning with the best tariff option for them.

However, the percentage of respondents that understand mobile data tariff effectively is better in India compare to some other matured markets including the U.S. and the U.K.. In the U.S., just 16% of users know about their data plan tariffs effectively, while 24% stand in the U.K.. Indeed, it’s the time for operators to aware end users about the improved security and privacy featuring, besides they should also suggest mobile users how they should have to use their mobile handsets for internet access especially in case of mobile money transfer or payments through mobile services. 1 in 3 mobile customers use services including web browsing, instant messaging and social media on their devices.

Advertisements

In India, the average monthly spend of postpaid and prepaid 3G users aggregate $43 and $27 respectively, while in the U.S., the figures stand at $115 and $78 respectively.

Interestingly, over 50% of web traffics in India come from mobile devices. Mobile Internet usages in the country surged from 34.13% in Sept 2011 to 54.98% till the end of August 2012, while internet usages on desktop declined by 20.85% during the same period. Smartphone has poor penetration in the country and most of the mobile web traffics are being generated by web-enabled feature phones.

Generally, 3G penetration in India is mainly confined to urban regions, while rural India is still relying on the 2 G networks. Apparently, 3G penetration across the country has been one of the major concerns; just 10-12 million subscribers used 3G services by the end of Q1 of this year. However, internet adoption in rural India is growing with a compound annual growth rate (CAGR) of 73% in the last two years.  There were 3.65 million mobile internet users in rural India, up by 7.2 times compare to 2010.

Of course, the demand of smartphone in India is continuously increasing and 20 million smartphones are expected to be shipped this year, up from 11.2 million of the last year. As demands of smartphones are increasing, mobile web traffics are expected to be increased with the same fashion.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would...

Apple And Google Are Changing Norms: Go Default with Gmail and Chrome On the New iOS 14

For long Apple iPhone and iPad users are forced to use Gmail and Chrome as an optional service on their devices. The...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online store in India today, the...

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j, Log4j2, and SLF4j. They all...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This