iPhone Users Are Less Satisfied With iOS 6 Than The Previous Version: [Study]


Just a week before, we explained how iOS 6 adoption is better than Android 4.1 Jelly Bean. As of October 1, 60% iPhone and 45% iPad users updated their device to iOS 6 version, while just 1.8% Android users updated their devices to Jelly Bean. Now, Android latest Jelly Bean and Apple’s iOS 6 are in the battlefield, however this time, Android 4.1 has been restricted for specific devices around the world and it will be deployed widely later this year.

A survey conducted by mobile customer research firm–On Device Research— has revealed that iPhone users those updated their device to iOS 6 are less satisfied with those who are using iOS 5 on their devices. The device satisfaction on iOS 6 has dropped by 0.10 points from 7.75 (on a 10 point scale) of the previous version (iOS 5).

On the other side, Android users (those updated their device to Ice Cream Sandwich) are more satisfied with their devices compare to those who are still using Android 2 (Gingerbread and Froyo) versions.

According to a recent wireless smartphone customer’s satisfaction study, conducted by a global marketing information services company—J.D. Power and Associates—in the U.S., the customer those who regularly use their mobile devices for accessing social media and gaming applications are more satisfied with their devices compare to those who don’t use. The study stated that 67% of smartphone customers downloaded social networking application on their device until the end of 2012 and they used to spend more than 100 minutes per week on those applications.

Overall smartphone satisfaction (those who use to access social networking applications) is 810 (on a 1000-point scale) that is 55 points higher than those who don’t use.

The study was also conducted to identify customers satisfaction those who were using either traditional wireless handsets or smartphones for less than one year. Traditional wireless handsets users were satisfied with performance (29%), physical design (24%), ease of operation (26%) and features (21%) of their device. On the other hand, smartphones users were satisfied with performance (33%),  physical design (23%), features (22%) and ease of operation (22%) of their device.

iPhone users were more satisfied with their device compare to other smartphone owners. Apple scored 849 (out of 1000 scale point in device satisfaction in terms of factors including physical design and ease of operation, followed by HTC with 790 points, while LG ranked first in wireless traditional mobile handsets satisfaction with 726 points.

Just a few days before, we described iPad users were more satisfied in the U.S. compare to other Tablet users. iPad lead with 848 points ( on a scale of 1,000 points), followed by Amazon with 841 points. It means that users in the U.S. are satisfied with iOS 5 because till the end of the survey iOS 6 had not been deloped to any iPad. But, it has been noticed that users in the country are not likely to have iPad Mini (having iOS 6); Just 18% of consumers are willing to purchase ‘iPad Mini’.

Users those updated to iOS 6 faced the problem related to the access of Wi-Fi. It’s also pretty known that iOS 6 has dropped Google Map and has integrated Apple’s own mapping app, which has been lashed out for poor navigation and misplacement of locations. Of course this time, Apple is leveraging on its brand value and that’s why, 5 million units of iPhone 5 were shipped in the first weekend of its availability.

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