Global Smartphone Market To Get Over With A CAGR Of 37% In 2010-2016: Asia-Pacific Leads With 44%

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Undoubtedly, demand of smartphone is continuously increasing day-over-day. According to a market research firm— Millennialmedia—one third of the world’s population will have smartphone by 2016, growing with compound annual growth rate of 37%. Asia-Pacific shows off highest (44% ) CAGR in 2010-2016, while the growth rate in North-America is just 20%. However, Europe, Middle-East and Africa (EMEA) are expected to get over with a CAGR of 36% during the same period.  In EMEA region, India and Indonesia are speculated to have incredible CAGR in 2010-2016.

In Q2 2012, mobile advertisers were quite conscious with their campaign engagement methods and goals. 44% of the post-click campaign actions in Q2 2012 targeted  to application download, while enroll/join/subscribe, m-commerce, social media and site research were targeted for 23%, 6%, 11% and 18% post-click campaigns respectively. Of course, marketers are more willing to encourage mobile users for application download so that they could achieve better user-experiences. In Q2 2012, marketers targeted customers to visit their sites for further details through its post-click campaigns.

In Q2, 2012, mobile advertisers focused on sustained in-market presence (43%) and registration (21%), while they targeted 16%, 8% and 6% to site traffic, product launch/release and brand awareness respectively.

Advertisements

Top 20 Smartphone Devices In Q2 2012 (Ranked By Impression)

Apple’s iPhone ranked first in terms of impression, while BlackBerry Curve and Samsung Galaxy S succeeded to grab second and third positions in the list. On thing is quite noticeable, among all OSs, just BlackBerry, iOS and Android’s devices could make their presence in the top 20 list.

On the other side, Apple was ranked as top smartphone vendors in terms of impression, followed by Samsung, RIM, HTC and Motorola, those ranked second, third, fourth and fifth respectively during Q2 of this year.

In Q2 2012, top targeted audiences were IT decision makers, gadget geeks, in-market auto intenders, business travelers, moms, movie buffs, DIYers, mobile switchers, small business decision makers and entertainment fans.

In device segment, smartphone dominated with 74% of impression, followed by non-phone connected devices and feature phones with 19% and 7% impressions respectively.  Apparently, Android dominated OS segment with 46% impressions, followed by iOS and BlackBerry OS with 34% and 15% impressions respectively.

Advertisements

Mobile vertical spending on Automobile in Q2 2012 grew up 372% compare to same quarter of the previous year, followed by personal &  home services, education, travel, CPG and Technology with 353%, 222%, 123%, 113% and 79% respectively.

In terms of Tablet impression,  Apple’s iPad ranked first in Q2 of 2012, followed by Samsung Galaxy Tab, Amazon Kindle Fire, Acer Iconia and Motorola Xoom respectively.

Interestingly, more numbers of male users are using iPad compare to female–53% of iPad users are male against 47% female users. Likewise, among all Android Tablets users, 51% are male users while 49% are female users. On the contrast, 57% of Kindle Fire Tablets are being owned by female users, while just 43% male users are owing the devices.

Top 10 Mobile Application Categories:

In Q2 2012, apps developers were more focusing to games-oriented apps, followed by Music & Entertainment, science & technology, mobile social media, communications and others. Of course, demands of games apps are quite high, however, music and entertainment comes on the user’s second priority.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This