Undoubtedly, online video streaming is increasing with galloping pace day-over-day. Now, a significant number of online video content properties are more focused to generate revenue from these contents. And that’s why, video ads are tremendously augmenting everyday to attract the attention of users. According to a recent report from ComScore, 188 million Internet users in the U.S. watched 37.7 billion online videos contents in August 2012. Interestingly, total 9.5 billion video ads were viewed during the same months in the U.S.
With 150.2 million unique viewers, Google Sites (primarily driven by YouTube) led in online video content in August 2012, followed by Yahoo Sites with just 55 million. However, Microsoft succeeded to manage 53.7 million unique viewers, while Facebook had 47.7 million unique visitors. Of course, Google Sites (YouTube) unilaterally dominated on its rivals in terms of unique video viewers during August 2012.
Google Sites generated highest number of video contents, 37.7 billion, while AOL was at the second notch with 725 million videos. In addition to these, Google sites had also the highest average engagement among the top ten properties in August of this year.
In America, 9.5 billion videos were viewed in just August 2012 and astoundingly, the top 4 video ad properties delivered more than one-billion video ads during the month. With more than 1.7 billion ads, Google sites again ranked first in terms of video ads contents, followed by BrightRoll Videos Network, Adap.TV with 1.4 billion and 1.2 billion ads respectively.
Total time spent on watching video ads reached to 3.5 billion minutes in August 2012. BrightRoll Videos Network ranked top with the highest duration of videos ads (717 million minutes), followed by ADAP.TV with 564 minutes. Video ads reached almost 54% of the total U.S. population and Hulu carried out the highest frequency of video ads to its viewers with an average of 51.
Among YouTube partners, video music channel VEVO was at the top with 47.6 million viewers in August 2012, followed by Warner Music and Machinima with 24.8 million and 21.86 million viewers respectively.
The notable points of the report are 87.3% of the Internet audience in the U.S. viewed online videos in August 2012 and duration of the average online content video was 6.7 minutes, while duration of online video ads was 0.4 minutes (24 seconds).
It’s pretty clear that people often watch videos through YouTube on the Internet. Indeed, it’s the time for Google to enjoy the benefits of having the most engaged online viewers. Of course, YouTube maintained its lead in the U.S. video content properties in terms of most unique monthly viewers and the most engaged viewers.
On the average, YouTube viewers watched 443 minutes of content in August 2012; The engagement of viewers on YouTube videos was nearly eight times more as its runner-up Yahoo. On the downside, Facebook is far behind in both unique viewers as well as in minutes viewed.